Classes & Workshops


The following College of Media & Communication courses are integrated with or utilize the Outpost Social Media Lab @ TTU.

Digital PR

PR 3315: Online and Digital Public Relations

This course examines the strategic use of online, mobile and social media tools in public relations practice. We’ll discuss topics such as how to plan and implement social media strategy, how to track and monitor issues, how to engage with stakeholders, how to cultivate and manage relationships using social media tools and how to plan for and respond to crises in a social media environment. Students will have the opportunity to conduct projects using the college’s new social media command center.

Note: PR majors can use this course as a substitute for the PR 4301 special topics requirement; not open to students who have taken PR 4301: Social Media & PR


Part of The Outpost’s mission is to act as resource to the campus and Lubbock community regarding social media use. The Outpost offers an online social media toolkit that provides useful links, quick tips and advice about social media. The Outpost also hosts workshops for both on- and off-campus groups on essential social media topics such as how to best protect and present oneself online.

If you’re interested in developing a workshop for your organization, please contact the lab manager, Trevor Bell, at