Reaching Audiences: Exploring Opportunities in Hispanic Media and Market Research

Dr. Alan B. Albarran is Professor and Chair of the Department of Media Arts at the University of North Texas, in Denton, Texas. Dr. Albarran previously served as Director of the Center for Spanish Language Media at UNT from 2006-2012.

Dr. Albarran holds B. A. and M. A. degrees from Marshall University and a Ph. D. from The Ohio State University. He has authored/edited 14 books and numerous articles on the management and economics of the media industries and Spanish Language Media. He also served as Editor of the Journal of Media Economics (1996-2005) and The International Journal on Media Management (2006-2008).

Dr. Albarran has lectured and presented workshops in 18 different countries. He also serves as an industry consultant and is a member of the Gerson Lehrman Council of Advisors.

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