Reaching Audiences: Exploring Opportunities in Hispanic Media and Market Research
Day 1:
Potential Synergies between Market Research and Academic Research
Reimagining the Possibility of Space.
Researching the Media Industries: Trends and Opportunities
Proliferation and growing complexity within the media industries.
Hispanics and Social Media
Experts discuss social media use among U.S. Hispanics.
Hispanics and Social Media
Content, Talent, or Platform - What's Driving Today's Media Audiences?
Examines the interplay of factors attracting media audiences.
Hispanics and Social Media
The Present and Future of Hispanic Advertising
Industry panelists critique the ad agency model and its future.
Day 2:
Career Strategies in Hispanic Media and Market Research
Industry representatives offer career advice to Texas Tech students.
The U.S. Hispanic Market and the Growth of Hispanic Media: El Tiempo Latino/The Washington Post Experience
Alberto Avendaño shares insights into Hispanic media with Texas Tech students.
Understanding the Three Screen User in Today's Media Environment
Experts discuss media industries' efforts to reach audiences across multiple platforms.
How It's Done:
How It's Done - The Use of Market Research by Media Managers Session Highlights
The how, when, and why of research relevance to industry.
How It's Done Sub-Theme: Working with Clients
The how, when, and why of research relevance to industry.
How It's Done Sub-Theme: Research Methods
The how, when, and why of research relevance to industry.
How It's Done Sub-Theme: Value-Added Analysis
The how, when, and why of research relevance to industry.
How It's Done Sub-Theme: Ethnic/Gender Differences
The how, when, and why of research relevance to industry.
Industy / Academic Synergies:
Synergies Between Market Research and Academic Research, Revisited — Imagining a Media Research Data Archive
Roundtable discussion of collaborative opportunities between media industry and academic researchers.
Industry/Academic Synergies:
Benefits of Industry/Academic Collaboration
Roundtable discussion of
collaborative opportunities between media industry and academic researchers.
Industry/Academic Synergies: Communication Issues:
Roundtable discussion of
collaborative opportunities between media industry and academic researchers.
Industry/Academic Synergies: The Importance of Creativity
Roundtable discussion of
collaborative opportunities between media industry and academic researchers.
Industry/Academic Synergies: Research Issues
Roundtable discussion of collaborative opportunities between media industry and academic researchers.
Industry/Academic Synergies: Diversity
Roundtable discussion of
collaborative opportunities between media industry and academic researchers.
Industry/Academic Synergies: Preparing Students
Roundtable discussion of
collaborative opportunities between media industry and academic researchers.
Industry/Academic Synergies: Imagining a Data Archive
Roundtable discussion of collaborative opportunities between media industry and academic researchers.
Lecture Series:
2013 William S. Morris III Distinguished Lecture Series: Esther Thorson
Journalism and the Art of Reaching Audiences: There's nothing so practical as a good theory.
2013 Cathryn Anne Hansen Buesseler Lectureship: Arturo Villar
Hispanic Publishing, from Vista to Virtual.
Media Coverage
- Texas Tech College of Media & Communication Hosts Reaching Audience Conference, Lubbock Avalanche-Journal
- TTU College of Media & Communication Hosts Reaching Audiences Conference, KTXT-FM, The Raider 88.1
- Trends, Opportunities and Media Multitasking, Oh My!, Hub@TTU
- Reaching Audiences Luncheon, Journalism 3311 - News Presentation II
- Reaching Audiences in Social Media, Salomon Dayan Slideshare
- Reaching Audiences Conference, The MC
- Photo Gallery: Reaching Audiences: Exploring Opportunities in Hispanic Media
College of Media & Communication
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Address
Texas Tech University, Box 43082, Lubbock, TX 79409 -
Phone
806.742.6500