Liz Gardner

Assistant Professor, Public Relations
Ph.D. University of Missouri, 2010
Phone: +1.806.834.0928
Office: 505
Office Hours: Posted on office door, and by appointment.
Classes Taught: PR 4312, Public Relations Campaigns; PR 4301, Public Relations for Nonprofits; PR 3310, Principles of Public Relations; ADV 5326, Advertising and the Consumer (graduate); MCOM 3380, Mass Communication Research Methods; MCOM 6315, Integrated Communications Campaigns (graduate)

Research:  Dr. Gardner's research focuses on strategic health communication, primarily health message design and resistance to persuasion, with the ultimate goal of designing communication to help underserved populations make smarter health decisions. She also studies health literacy, applications of public relations in health-focused contexts, cognitive and emotional processing of media messages, and gendered representations in the mass media.
Find out more about Dr. Gardner's research.

Experience:Dr. Gardner has experience in a variety of public relations functions. She worked as a member of the health care team of Porter Novelli Public Relations in Atlanta, as a public relations assistant in a mid-sized hospital, as communications intern for the North Carolina Museum of Life and Science, and as a marketing associate and technical writer for a software consulting firm. Before coming to Texas Tech, she taught courses in strategic communication and research methods and worked as a research assistant at the University of Missouri. Dr. Gardner's teaching interests focus on strategic communication and its applications, particularly for nonprofit organizations, and research methods.

Leadership / awards: Dr. Gardner received the 2010 ICA/NCA Health Communication Dissertation of the Year award, and this line of research also garnered her the top faculty paper award in the Communicating Science, Health, Environment and Risk division of the Association for Education in Journalism and Mass Communication (2012) and a top paper award in the Health Communication division of the International Communication Association (2011). She has received two additional top paper awards at AEJMC, from the Commission on the Status of Women (top student paper, 2006) and the Mass Communication and Society Division (co-author of the second place paper, 2009). Dr. Gardner was also the recipient of several competitive scholarships and fellowships at the University of Missouri and the University of Texas.

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