Autumn Shafer

Assistant Professor
Ph.D. University of North Carolina - Chapel Hill, 2011
Phone: +1.806.834.4816
Office: 513
Office Hours:
Web:  http://
Classes Taught: Public Relations Campaigns; Public Relations Strategies

Research: Dr. Autumn Shafer's research spans the health communication spectrum from the design and evaluation of strategic health campaigns to examining the effects of mass media on health-related attitudes and behaviors to investigating how individuals process persuasive health messages. She approaches research questions from an interdisciplinary perspective that draws from communication, public health, psychology and consumer behavior. Much of her research is focused on adolescents and sexual health. Her experimental research explores the psychological mechanisms that underlie the processing and persuasive effects of narratives.
Find out more about Dr. Shafer's research.

Experience:Dr. Shafer's professional background is in public relations and political communications. She has worked as a political campaign manager, field director, and state legislative aide. Recently, she helped develop and evaluate two social marketing campaigns focusing on preventing cervical cancer and easing caregiver burden for parents of children with eating disorders. Prior to joining the Texas Tech faculty, she taught public relations campaigns at UNC-Chapel Hill and language and human behavior at Washington State University.

Leadership / awards: Dr. Shafer was a 2011 recipient of the Minnie S. and Eli A. Rubinstein Dissertation Research Award from the School of Journalism and Mass Communication at UNC-Chapel Hill. She was recognized as a 2011 Impact Award winner from the Graduate School at UNC-Chapel Hill for research that provided special benefits to the citizens of North Carolina. During her graduate school studies she has received several other academic awards and fellowships.

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