Clay Craig



Graduate Part-Time Instructor
M.B.A. Texas Tech University, 2010
Phone: +1.806.834.
Office: 612
Office Hours: TR 11-12; W 10-11
Email: clay.craig@ttu.edu
Web:  http://		 Classes Taught: 
  • ADV3351 - Media Planning
  • ADV3310 - Principles of Advertising
  • MGT4375 - International Management


Research: Consumer behavior, product placement, methodology, and cross-cultural research

Experience:Brand Auditor, Brand Tool Box

Leadership / awards:
  • Teaching Effectiveness and Career enHancement (TEACH) Fellow, Texas Tech University, 2011-2012
  • Tenth Annual Graduate Student Research Poster Competition, Second Place Award (Multi-Disciplinary Category), Texas Tech University, 2011
  • Graduate assistantship, Texas Tech University, 2010-2013
  • Helen DeVitt Jones Scholarship, Texas Tech University, Fall 2010
  • Rawls Graduate Scholarship, Texas Tech University, 2009-2010

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