Matthew S. VanDyke

Graduate Part-Time Instructor
M.A. Virginia Tech, 2012
Phone: +1.806.834.
Office: 711
Office Hours: TR Noon - 1:30 p.m.
Web:  http://
  • PR 4312: Public Relations Campaigns
  • MCOM 4301: Media Insights
  • PR 4301: Issues Management
  • MCOM 3310: Professional Communication Lab

Specialized training: 
My research seeks to inform theory and practice of how individuals interact with environmental/science information and strategic communication messages. Primarily, I use media psychology and persuasion theories in science and environmental contexts to understand: (1) how individuals understand and process information, (2) how source factors and message factors (i.e., content and structural features) influence message processing, and (3) the perceptual, attitudinal, and behavioral consequences of message processing (e.g., learning; attitude change, policy acceptance; message selection).

My secondary line of research examines the role of public relations in environmental/science communication. For example, current projects examine: (1) perceptions of environmental organizations' issues management practices, and (2) government science agencies' and science communication practitioners' public communication strategies.

  • Graduate Intern, PlayScience/PlayCollective, New York, NY (Summer 2014)
  • Graduate Teaching Assistant at Virginia Tech (2010-2012)

Leadership / awards:
  • Top Graduate Student Paper, Advertising Division, AEJMC (2014)
  • Graduate Student Liaison, Communicating Science, Health, Environment and Risk Division of AEJMC (2013 - Present)
  • Hutcheson Graduate Fellowship (2013 - 2015)
  • AT&T Chancellor's Fellow (2012 - Present)
  • Helen Devitt Jones Graduate Fellowship (2012 - 2013)

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