Assistant Professor, Advertising
Ph.D. University of North Carolina - Chapel Hill
|Classes Taught: |
MCOM 3330: Media Literacy, ADV 4301: Special Topics in Advertising: Sex, Drugs, and Rock 'n' Roll, ADV 4308: Advertising Account Planning, MCOM 1100: Success in Media and Communication, ADV 3351: Media Planning, MCOM 5364: Research Methods
Dr Ortiz's research is focused in the areas of health communication, social marketing, entertainment media effects, and representations of sexuality in the media. Her work is particularly focused on narrative processing, adolescent and young adult populations, and sexual health issues.
Dr Ortiz's professional background is in advertising, marketing, and journalism, having worked for a community newspaper, a large advertising agency, and a mid-size direct marketing firm. She has also managed and/or consulted a number of health communication campaigns and projects with such organizations as the North Carolina Division of Public Health and the National Campaign to Prevent Teen and Unplanned Pregnancy.
Leadership / awards:
Dr. Ortiz was a 2012 recipient of the Minnie S. and Eli A. Rubinstein Dissertation Research Award from the School of Journalism and Mass Communication at UNC-Chapel Hill and a 2009 Graduate School Master's Prize from Syracuse University . She has also received paper awards from the International Communication Association and Association for Education in Journalism and Mass Communication.