Erik Bucy

Regents Professor of Strategic Communication
Ph.D. University of Maryland, College Park
Phone: +1.806.834.3346
Office: 205
Office Hours:
Classes Taught: 
  • ADV 6315: Political Communication
  • MCOM 5364 Research Methods
  • MCOM 5366 Seminar in Mass Communication Theory
  • MCOM 6315 Integrated Communications Campaigns

Research: Erik Bucy is the Marshall and Sharleen Formby Regents Professor of Strategic Communication in the Department of Advertising at Texas Tech University. His research interests include analysis of nonverbal communication in political news, cognitive and emotional processing of televised leader displays, and user experiences with new communication technologies. His work has been widely published in leading communication and technology journals. He is the co-author of Image Bite Politics: News and the Visual Framing of Elections (Oxford, 2009), winner of two outstanding book awards, and editor of the Sourcebook for Political Communication Research: Methods, Measures, and Analytical Techniques (Routledge, 2011). Bucy is the editor of the peer-reviewed journal, Politics and the Life Sciences (, the flagship journal of the Association for Politics and the Life Sciences.
Find out more about Dr. Bucy's research.

Experience:Before arriving at Texas Tech, Dr. Bucy was vice president of research for the Los Angeles-based media consulting firm SmithGeiger, LLC, where his clients included the "A" list of media and technology firms. He also served as the project consultant for several major health communication research studies for the Centers for Disease Control and Prevention in Atlanta and Family Health International in Washington, DC. Prior to market research, Bucy was a tenured associate professor in the Department of Telecommunications at Indiana University, Bloomington. He has held visiting appointments at UCLA (Communication Studies), the University of Michigan (Communication Studies), and Dartmouth College (Government). Early in his career, Bucy was a reporter for the Los Angeles Herald Examiner and deputy press secretary for Jerry Brown's 1992 presidential campaign.

Leadership / awards: While at Indiana University, Bucy received several outstanding teaching awards and course development fellowships for courses ranging from Citizenship in the Digital Age, to Social Informatics, to Biopolitics. His research has been funded with grants from the National Association of Broadcasters and the Shorenstein Center on Press, Politics and Public Policy at Harvard University. He has organized multiple meetings of the Association for Politics and the Life Sciences and serves on the editorial boards of Human Communication Research, The Information Society, Mass Communication and Society, and Communication Monographs.

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