Arijit Basu



Adjunct Instructor
MBA Texas Tech University, 2010
Phone: +1.806.834.
Office: N/A
Office Hours:
Email: arijit.basu@ttu.edu
Web:  http://arijitanywhere.wix.com/arijitbasu
Duties: 
  • Instructor for ADV 4308—Account Planning and Account Management


Specialized training: 
  • His research interests are Cross-cultural branding strategies, cultural identity and persuasion, cultural consequences of marketing communications. His other interests are exploring world cinema, rock music and traveling.


Experience:
  • Arijit is a former advertising executive from Mumbai, India where he has worked with some of the leading global ad agencies such as Ogilvy, Publicis, Bates, etc.


Leadership / awards:
  • 2013 - College of Media and Communications Graduate Tuition Scholarship
  • 2012 – C.M Hutcheson Scholarship
  • Judge- 2012 Undergraduate Research Conference, TTU

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