Ph.D. University of Florida
Office Hours: TR 2:30 - 5:00
|Classes Taught: Advertising Media Planning (ADV 3351), Advertising Campaigns (ADV 4312), Mass Communications Pedagogy (MCOM 6302), Integrated Communications Campaigns (MCOM 6315), Seminar in Public Opinion and Propaganda (MCOM 5344), Contemporary Issues in Advertising (ADV 5322), Special Topics in Advertising (ADV 6315), Tech Transition: Freshman Seminar (IS 1100)|
Research: Dr. Bichard is the author or co-author of 35 conference papers, 17 refereed publications, three book chapters and participates in several grant opportunities. She is co-author of the book, Politics and the Twitter Revolution: How Tweets Influence the Relationship between Political Leaders and the Public (in press 2011). Her research interests focus on online media and include public opinion research, framing, advertising, branding, consumer behavior, as well as the scholarship of teaching. Her preferred methodology is content analysis or survey research.
Experience:Dr. Bichard's background is in advertising research and she currently does consulting for various research needs in the community with an emphasis on advertising effectiveness. She is also involved with visiting professor programs in an effort to keep current with the advertising industry.
Leadership / awards: Dr. Bichard is very committed to her academic career. She has received multiple teaching awards, including induction into the Texas Tech Teaching Academy, the Presidents Excellence in Teaching Award and the Professing Excellence award for demonstrating commitment to student success. She is also the advisor for the AAF Advertising Competition Team that won 1st place in the District 10 National Student Advertising Competition in 2009 (and consistently remains in the top 5 for the district). She serves on the board for the Lubbock Advertising Federation. Her contributions also include membership on numerous service, thesis and doctoral committees.