Assistant Professor & Associate Dean for Research
Ph.D. University of Alabama, 2005
Office: 503, 063
|Classes Taught: Research Methods, graduate level (MCOM 5364); Content Analysis (MCOM 6364); Sports and Media (MCOM 6330); Media Theories and Society (MCOM 3330); EMC 3335 (Video Production and Editing); MCOM 6310 (Contemporary Issues in Media Technology); EMC 3310 (Introduction to Electronic Media and Communication); EMC 3300 (Electronic Media and Society)
Research: Dr. Cummins has published numerous articles and book chapters examining the effects of the media on society, with a focus on entertainment media. His research has examined a variety of entertainment genres, including sports, music videos, horror films and reality-based television. His research has appeared a number of journals including Media Psychology, Journalism and Mass Communication Quarterly, Mass Communication and Society, Journal of Applied Communication Research, Journal of Sports Media, and International Journal of Sport Communication.
Experience:Dr. Cummins previously worked in television as a videographer, editor and news producer. He also managed online content for a network-affiliated TV station. He also served as a research associate examining telecommunications use in rural areas, as well as a nationwide analysis of cable news.
Leadership / awards: Dr. Cummins is a member of the Teaching Academy at Texas Tech University and is a past recipient of the President's Excellence in Teaching Award. He has also been selected as a faculty fellow by both the National Association of Television Program Executives and the International Radio and Television Society. He is currently the chair of the Research Division for the Broadcast Education Association.