Coordinator of Digital Engagement
Allison Matherly is the Coordinator of Digital Engagement at Texas Tech University, where she serves as the voice of the university on social media. Texas Tech is routinely recognized among the best universities on social media, and recently was named one of the top Instagram college and university accounts in the world. Allison also manages the university’s mobile app and emergency notification system, TechAlert.
Allison received her Bachelor of Arts in Public Relations and her Master of Arts in Mass Communication, both from Texas Tech. Her thesis focused on how social media influences college student retention.
In addition, she is involved in the Lubbock community through the Volunteer Center of Lubbock, the Lubbock Area United Way, and the Junior League of Lubbock, organizations dear to her heart.
When not writing the perfect tweet, she enjoys spending time with her husband and their five pets, and balancing her extremely digital life with some old-fashioned crochet.