Texas Tech University

Official Colors

The following are the colors that are a part of the Texas Tech branding guidelines. Below you will find the color details as well as the suggested use for the colors to match the current website. Select a color below to get further details for web use.

Texas Tech red is the default red for many UI elements throughout the Texas Tech website. This red should take priority over the other shades of red but still used cautiously throughout your pages. Too much red can be overwhelming to the user and can cause the visual hierarchy of the page to be broken. By using the blacks and greys of TTU we allow this red to stand out and be used as a wayfinder and attention grabbing color.

Primary Palette

Secondary Palette

Office of Communications & Marketing