Identity Guidelines

Texas Tech University Identity Guidelines

Print Collateral Resources

Office of Communications and Marketing
Michelle Hougland
(806) 742-2136

Brochure Template

Newsletter Template

Information Sheet Template

Fax Form Template

Print Collateral

As part of our Texas Tech identity strategy, we've developed prototypical design solutions for a wide range of printed materials – from full-color pieces to economical spot-color and black-and-white solutions. Different though they may be, each integrates signature Texas Tech identity attributes and elements.

Newsletter and Brochure Templates

We’ve created standardized formats for newsletter and brochures that include the flexibility necessary to meet a range of needs. The templates utilize signature colors, typography, imagery and other graphic elements to ensure consistency with other communication efforts, while providing opportunity for creative design and writing solutions.

The templates are just a few of the many possible variations that can be developed within this identity system. Use the templates as they are or to create a design that is unique to your unit.

Contact Michelle Hougland in the Office of Communications and Marketing at (806) 742-2136 for assistance.

A Flexible, Yet Well-Defined Structure.

To maintain a consistent look, we use a columned grid structure throughout our collateral system as well as standardized formats for various types of literature. Within these formats we have included the flexibility necessary to meet a range of information presentation needs – from content-intensive course schedules, catalogs and information sheets to image-intensive enrollment and development brochure uses. The common use of our underlying grid structure along with our signature colors, typography, branded imagery and other graphic elements ensures consistency across all communications, while providing a rich opportunity for creative design and writing solutions.

The examples shown in this guide are just a few of the many possible variations that can be developed within this identity system.

A Signature Graphic Device.

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We've incorporated a horizontal bar we call a "Signature Bar" into the top or bottom of all cover pages within the print collateral system in order to elevate the visibility of the new identity system and create a recognizable graphic device for all Texas Tech University academic print collateral. The bar allows our marks to maintain a position of prominence and allows the reader to quickly identify the source of the communication.

The Signature Bar for Texas Tech University's collateral materials is always black. No exceptions should be made within print collateral applications.

The following table identifies standard print collateral sizes and prescribed Signature Bar depths that best align within our one-quarter inch grid system. For applications that fall outside of these standard forms, optically evaluate the relationship that best approximates our standard while aligning to the grid.

Print Collateral Signature Bar Depth
Print Collateral Signature Bar Depth
Print Collateral Signature Bar Depth

Tier One Print Collateral

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Tier One designs are custom solutions for one-of-a-kind vehicles such as enrollment and development brochures. The unique nature of their marketing and communication objectives, as well as their function, gives them considerable design flexibility. The primary requirements placed on their concept and design are that they remain consistent with our identity strategy and that they utilize the core visual elements of our system including the Signature Bar, grid, color palette, typography and official identities.

Texas Tech Tier One Print Collateral

Tier Two Print Collateral

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Tier Two includes marketing and communication materials such as college, departmental or program brochures that must accommodate unique messaging and information requirements while still existing within an integrated family. We've provided an example of how a family of college brochures may nest within a university pocket folder, providing a unified system while still leveraging the specific images and key messages of the component colleges.

Texas Tech Tier Two Print Collateral Texas Tech Tier Two Print Collateral Texas Tech Tier Two Print Collateral






Tier Three Print Collateral

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Within our design system, we have recognized the need for both standardized and custom-designed solutions. Printed materials that contain standard data structures and repetitive content such as course schedules, catalogs and student handbooks are prime candidates for uniform interior page design templates. Providing templates for these pervasive and constantly changing text-heavy documents allows for greater design and production efficiencies, especially within a large university environment with remote campuses. We've classified these types of printed materials as Tier Three, characterized more by their documentary versus marketing role.

Texas Tech Tier Three Print Collateral Texas Tech Tier Three Print Collateral Texas Tech Tier Three Print Collateral