Identity Guidelines

Academic Paper Systems Resources

Business Card Templates

• Business Card Template (InDesign File)

Letterhead Templates

• Black & White Letterhead Template
• 4-Color Letterhead Template

Fax Form Template

• Academic Signature Fax Form Template

Need an academic Signature for your college, school, department, program, division, office, center or institute?

Contact Michelle Hougland in the Office of Communications and Marketing at (806) 742-2136.

Ordering

To order stationary items visit the Purchasing Web site for a list of preferred vendors.

Academic Paper Systems

Our Academic Paper Systems utilize either the Academic Signature of the university or one of its component colleges, schools, departments, programs, divisions, offices, centers or institutes. Paper systems are available in both standard and monarch sizes. The system includes formats for letterhead, envelopes, mailing labels and business cards. It follows a standard template to ensure a professional and unified presentation of our institution. No design alterations may be made to these official paper system templates.

Variations in the nature and length of contact information are to be anticipated and can be accommodated to the extent that they fall within the spatial and stylistic parameters of the official design. Exceptional content requirements for business cards can be moved to the back of the card. Contact Michelle Hougland in the Office of Communications and Marketing at (806) 742-2136 to discuss your unique requirements.

The following examples provide an overview of our Academic Paper Systems with representative solutions for the university, colleges, schools, departments, programs, divisions, offices, centers and institutes.

Skip to: Adding Other University or Third-Party Marks | Optional Use of the Double T Mark

Paper Recommendations

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Letterhead and Envelopes
Manufacturer: Neenah
Stock: Classic Cotton
Cotton: 25 percent cotton; Also available in 50 or 100 percent cotton
Weight: 24#
Color: Solar white

Card Stock
Manufacturer: Weyerhauser
Stock: Cougar
Finish: Smooth
Weight: 80# cover
Color: White

Adding Other University or Third-Party Marks

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No other Texas Tech or third-party marks may be combined with the Official Signature or added to the paper system elements. Sponsorship or affiliate programs requiring university use of partner marks will be evaluated on a case-by-case basis. Contact Michelle Hougland in the Office of Communications and Marketing at (806) 742-2136 for assistance in determining the appropriate solution for your unit.

Optional Use of the Double T on Paper System Elements

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In recognition of existing awareness of the Double T as the most visible and recognizable symbol of Texas Tech, the Double T may be included as a secondary symbol on the bottom right-hand corner of letterhead, notepads and note cards, providing that it does not exceed 75 percent of the height of the Coat of Arms. It may also be used on the back of business cards. This optional use can leverage the Double T's recognition and visibility while the new Academic Signature is being introduced to current and historic audiences.

 

The size of the Double T cannot exceed 75 percent of the height of the Coat of Arms.

 

Color and Black & White Versions of Double T

Correct Use of Double T Mark

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Incorrect Use of Double T Mark

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