Identity Guidelines

Texas Tech University Identity Guidelines

Branded Environments Resources

Office of Communications and Marketing
Michelle Hougland
(806) 742-2136

When developing design and production solutions for exceptionally large applications such as event and environmental signage, be sure to scale the trademark or registration symbols appropriately. There may be some exceptional environmental applications where it would be advantageous to adjust the relative size of the Academic Coat of Arms to the logotype.

Reproduction techniques used in promotional merchandise such as embroidery for apparel demand greatly simplified artwork to ensure that graphics reproduce at an appropriate size and at an acceptable level of detail.

Exceptionally small or coarse printing techniques used on items such as writing pens or other premium items will also benefit from the use of a simplified design.

As a result, we've developed special artwork for some of these unique applications.

Contact Michelle Hougland to identify the best solution for your special reproduction needs.

Branded Environments

Events

Events give us the opportunity to raise our identity to a level of drama and celebration – bringing the Texas Tech brand to life.

We can support these targeted communication initiatives through the development of event themes; utilizing presentations, demonstrations, banners, buttons, apparel, promotional concepts and personal interaction to reinforce our key messages. When all of these elements work in concert to engage and inform in a friendly, helpful way, targeted messaging is more likely to reach its mark. A powerful brand experience is created that resonates with audiences long after the event has ended.

Texas Tech Branded Event Examples

Signage

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Signage on and around campus and facilities provides highly visible evidence of our commitment to a unified identity and logical systems of identification and wayfinding. Whether you are producing construction, vehicle, building or directional signs, be sure to follow prescribed graphic standards for Texas Tech University, using official identities, including proper use of color and typography. Contact Michelle Hougland in the Office of Communications and Marketing at (806) 742-2136 for assistance in determining the right solution for your communication project.

Promotional Merchandise

Stay true to our identity. When you design and produce items that will travel into the public space and consciousness, you must be especially mindful to stay true to the Texas Tech identity. Decals, apparel, umbrellas, luggage tags and other promotional vehicles can remain viable for a long time and be seen by a great many people, affecting attitudes for years to come. We want these promotional vehicles to look like they came from the same university.

Merchandising items come in a wide range of colors and surface choices, so leverage our primary colors whenever possible. Be attentive to potential color conflicts with our signature red, utilizing a white reversed logo as a solution for dark-colored backgrounds. Similarly, the use of black logos will avoid color conflicts on light-colored backgrounds.

Due to the variety of materials and printing methods found in the merchandising industry, you may need to make adjustments to accommodate size and reproduction limitations. Special artwork is required for difficult reproduction techniques used on promotional merchandise such as embroidery for apparel or exceptionally small or coarse printing techniques used on items such as writing pens or other premium items. As a result, we've developed special artwork for some of these unique applications.

Contact Michelle Hougland in the Office of Communications and Marketing at (806) 742-2136 to identify the best solution for your special reproduction needs.

Texas Tech Promotional Merchandise