Identity Guidelines

Texas Tech University Identity Guidelines

Official Identities

Our official identity system consists of three primary types of identities: our Academic Coat of Arms, our Double T and our Official Seal. Each has a distinct role to play within our system. By following these guidelines, you will help to ensure their proper use.

Academic Coat of Arms and Signatures

A unified identity for Texas Tech University

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Double T and Signature

Double T and Signature

The Double T has a strong association with Texas Tech University. It can be seen around campus in a variety of architectural and design elements. The new double T signatures may be used to present the university and its entities.

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Official Seal and Signature

The Official Seal and Signature are used to represent official business.

They may be displayed on diplomas and certificates, on printed pieces of highest official rank and on the business papers of the Office of the President. The Official Seal is considered the most formal symbol of the institution.

They are reserved for use by the Office of the President of Texas Tech University and are used to represent the official business of the university.

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