Identity Guidelines

Texas Tech University Identity Guidelines

Official Seal & Signature Resources

Office of Communications and Marketing
Michelle Hougland
(806) 742-2136

Official Seal and Official Signature

The Official Seal and Official Signature may be used only for documents and publications that represent official business of Texas Tech University.

The Official Seal and Official Signature communicate the message that the document on which they appear is an official and formal communication of the institution. They may be displayed on diplomas and certificates, on printed pieces of highest official rank and on the business papers of the Office of the President.

The Official Seal is considered the most formal symbol of the institution.

Documents that are not official and formal should use the appropriate Academic Signature.

Official Seal and Signature Examples

Correct Use

Always use the official versions

It is important that the Texas Tech University Official Seal and Official Signature are always used in their correct trademarked forms. The Official Seal and the Official Signature should never be altered in shape or proportion or set in a different typeface, nor should they appear in any other than the approved colors shown within these guidelines. Do not place the Official Signature or Official Seal at a slant or align the Official Signature vertically. They should appear prominently and be used in their entirety when serving as the primary identifier for the institution. The Official Seal may be used as an illustrative graphic in a tone-on-tone presentation within design solutions providing that the Official Signature is present as the primary identifier.

The simplest way to ensure that you're using the Official Seal and Official Signature in their correct form is to always use the approved artwork provided by the university via links within this page or by contacting Michelle Hougland in the Office of Communications and Marketing at (806) 742-2136.

The Official Seals of the system, the university and the health sciences center look identical except for the identifying text that surrounds the Coat of Arms. Careful examination should always be practiced when utilizing these seals to make certain you have the correct one. Using the wrong seal is an easy mistake to make in the flurry of day-to-day business.

Official Seal and Signature Correct Use
Color, B&W or line versions?

Our official colors are vital components of the Texas Tech identity and should be the first choice when representing the institution. A black-and-white version has been created for those situations when reproduction integrity or financial constraints limit your options. We've also provided a line version for some reverse presentations and for unique production requirements such as the development of embossing or watermark dies. The line version is also a good alternative when you are considering a quieter or more reserved impression, such as on an invitation or more formal documents.

Flush left or centered?

In addition to the various versions of the Official Seals, you'll find two different configurations of the Official Signature – one in a flush-left arrangement and one that is centered – to accommodate the range of applications required within the system. The master files are designed primarily for print and online applications and the symbols are sized to be reproducible at this minimum size.

Official Seal and Signature Correct Use
Special versions for Branded Environments

Exceptionally large or small applications for event signage, presentations, demonstrations, banners, buttons, apparel, or ad specialty merchandise may require specialized versions of the Official Seal and Signature. As a result, we've developed special artwork for some of these unique applications. Review the information in the Branded Environment section or contact Michelle Hougland in the Office of Communications and Marketing at (806) 742-2136. to identify the best solution for your special reproduction needs.

Incorrect Use

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Consistent graphic presentation of the Official Seal and Official Signature protects their integrity and contributes to uniform recognition. These official identities may never be altered in shape, proportion, typography or color, or combined with any other university identities.

Official Seal and Signature Incorrect Use

Color Applications

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Two-color and single-color use

When using the Official Seal or Official Signature, the two-color (red and black) version is preferred. However, when situations dictate, the Official Seal and Official Signature also may be printed as a single color (black only). You'll find links here for single-color (black only), spot-color (Texas Tech Red and Black) and four-color (CMYK) applications. Use RGB file formats for Web pages, broadcast and computer-based presentations. These may be obtained by contacting Michelle Hougland in the Office of Communications and Marketing at (806) 742-2136 .

Official Seal and Signature Color Use
Using the Official Seal or Signature on a colored background

When producing marketing and communication materials with dark-colored backgrounds, always choose the white "reversed" or two-color reverse artwork. In order to diminish color conflicts with our signature red, we generally avoid use of the two-color version on colored backgrounds other than red or black. The black version is preferred when surprinting on a light color background.

Official Seal and Signature Color Use

Clear Space

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Maintaining a "clear space" around the Official Seal or Official Signature will help to avoid any confusion that may result when competitive logos, marks or organization names are included in marketing and communication materials. For the Official Signature, an easy rule of thumb is to measure the width of the shield in the Coat of Arms to determine the amount of clear space needed. Then, add that amount of space to all four sides of the Official Signature. No graphic items or text of any kind should intrude into this clear space.

Official Seal and Signature Clear Space

Official Seal Minimum Size

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For the Official Seal and Official Signature to be recognized, they must be readable. Therefore it is important to maintain a standard for the minimum size of reproduction. The minimum size of the Official Seal should be no smaller than .6 inches or 15.24 mm in diameter in print and 43 pixels at 72 dpi for on-screen viewing. In order to achieve an appropriate level of legibility and visibility, adjust these visual standards to adapt to the specific pixel resolution requirements of digital displays.

Larger minimum sizes may be required for embroidery, silkscreen, stamping or other reproduction methods where detail integrity is difficult to maintain. Contact Michelle Hougland in the Office of Communications and Marketing at (806) 742-2136 for more information.

Official Seal and Signature Minimum Size