Identity Guidelines

Texas Tech University Identity Guidelines

Writing Guidelines Resources

Office of Communications and Marketing
Patrick Gonzales
(806) 742-2177

Style Guide for Writers

The AP Stylebook should be used as a basic style guide. In certain instances, however, journalistic style is not appropriate for university publications. In those cases, it is appropriate to distinguish between "Media Style," which follows AP Style, and "Publications Style," which follows a more formal academic style.

Writing Guidelines

In order to present Texas Tech to the world as a quality institution, the university's publications and written material also must be of the highest quality. Adherence to a consistent editorial style is essential to maintaining the university's stature.

Printed materials should speak with one voice, present messages clearly and communicate the Texas Tech message and image precisely. Editors should exercise great care to proofread copy and to check spelling.