Research at Texas Tech Vital to Continued Upswing in Cotton Production

From advancements in biotechnology or work done on the economic side of the cotton market, Texas Tech will play a key role in the industry vital to the region's economy.
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Researchers Create Clothing to Address Alzheimer's Patients' Needs

(VIDEO) One student's personal connection inspired her to get involved in helping others.
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Texas Tech Names New Masked Rider for 2017-18 School Year

Laurie Tolboom will serve as the 56th mascot for the upcoming academic calendar.
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Red Raiders Combine Efforts to Beautify Campus for Arbor Day

(VIDEO) The annual spring event included free food, music and more than 16,000 plants grown in the Texas Tech University greenhouse.
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Texas Tech Cheer, Dance Teams Capture National Championships

The competition was held at the National Cheer Association Collegiate Cheer and Dance Championships in Daytona Beach, Florida.
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Student Finds His Passion, Helping Others Do the Same

Tad Davis helps promote innovation and entrepreneurialism throughout campus and across the country.
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Celebrate TTAA's 90th Anniversary

Join us for a members-only event in Lubbock, as well as local chapter events in your area to celebrate this special milestone.
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Improve the Resale Value of Your Car

Read this special message from TTAA partner Liberty Mutual on how to maintain the value of your car as soon as you drive it off the lot.
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