August 24, 2016
Texas Tech University’s Office of Communications and Marketing recently won two silver and two bronze awards at the 37th Annual Telly Awards for its “I Am a Red Raider” and “This is Texas Tech University” videos for 2015. About 13,000 entries were included in the competition from all 50 states and numerous countries.
“We are honored to have won four Telly awards this year,” said Michelle Hougland, Office of Communications and Marketing assistant managing director. “Our staff works diligently to provide Texas Tech University with engaging, high-quality productions to represent the university, and winning awards for our work is an added bonus.”
The awards won include:
The Telly Awards, founded in 1979, is the premier award honoring outstanding local, regional and cable TV commercial and programs, the finest video and film productions, and online commercials, videos and films. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators and corporate video departments in the world.
A judging panel of more than 500 accomplished industry professionals, each a past winner of a Silver Telly and a member of the Silver Telly Council, judged the competition, upholding the historical standard of excellence the Telly Awards represent. Less than 10 percent of entries were chosen as winners of the Silver Telly, which is the highest honor a winner can receive, followed by the Bronze Telly. Approximately 25 percent of entries are chosen as winners of the Bronze Telly.
“The Telly Awards has a mission to honor the very best in film and video,” said Linda Day, executive director of the Telly Awards. “Texas Tech’s accomplishment illustrates their creativity, skill and dedication to their craft and serves as a testament to great film and video production.”
Texas Tech partnered with Digital Base Productions and Texas Tech Athletics to produce the commercials.
Earlier this year, the Marketing Department also won 11 ADDY Awards, including Best of Show and Judge’s Choice for the second consecutive year.