Glenda Alvarado and Coy Callison

An article authored by former doctoral student Glenda Alvarado and current professor Coy Callison appears in the current issue of the International Journal of Revenue Management reveals the results of a real-world experiment where various types of incentives were offered to survey respondents to determine how to best increase response rate. The article, "How incentives affect web-based survey response rates of athletic program donors," shared results that indicated that the inclusion of incentives did not increase survey response rate nor did value of incentive. Respondents who were offered incentives, however, were quicker in providing the requested information than those respondents not offered incentives for their participation.