Professor Co-Authors Paper Challenging Employee-Retention Practices

Report shows reasons employees leave can’t necessarily be applied across the board.

Through performance evaluations and exit interviews, employers constantly search for the reasons and methods as to why workers are or are not pleased with their job.

But those strategies may no longer work, according to a Texas Tech University professor and his colleagues.

In their paper, “Understanding the Drivers of Job Satisfaction of Frontline Service Employees, Learning from Lost Employees,” forthcoming in the Journal of Service Research, Mayukh Dass and his team discovered a company’s desire to invest in satisfying employees because it helps with retention may be fundamentally flawed. They found through their research that both satisfied and dissatisfied employees are equally likely to quit a company.

“While considering what makes their employees quit, companies should first analyze whether their employees vary in terms of the model of satisfaction formation,” said Dass, the J.B. Hoskins associate professor of marketing and the director of the Rawls Business Leadership Program. “This information will be helpful in developing better employee retention programs, and be successful in retaining the best talents.”