Bullet Advertising Team

Advertising Team Places Third at National Competition

Texas Tech’s Bullet Advertising develops a $10 million campaign for Mary Kay Cosmetics.

The next time the television shows a new cover-up or eye liner from Mary Kay Cosmetics, the idea for the advertising campaign may have come from a group of talented Texas Tech University students.

Texas Tech’s student advertising team, Bullet Advertising, recently took third place among 140 teams from universities all across the country at the 2014 American Advertising Federation’s National Student Advertising Competition (NSAC) in Boca Raton, Florida. The competition was hosted by the American Advertising Federation.

“It was a great year, and I’m super excited for the students that got an opportunity to shine on a national level,” said Shannon Bichard, an associate professor in the College of Media and Communication and the group’s advisor.

Bullet Advertising qualified for the national competition by taking second place in the regional competition in April, which came on the heels of a first-place finish in the district competition.