Marketing Ph.D. Candidate, Xinchun Wang, has Manuscript Accepted for Publication
Xinchun Wang, a Ph.D. candidate in the Area of Marketing, recently had his manuscript, “Using external knowledge to improve organizational innovativeness: Understanding the knowledge leveraging process,” accepted for publication in the Journal of Business and Industrial Marketing. This research was co-authored with Dr. Dennis Arnett, John B. Malouf Professor of Marketing, and Dr. Limin Hou, Associate Professor of Marketing at East China University of Science and Technology.
The manuscript aims to develop a better understanding of the process used by organizations to leverage external knowledge. Ultimately, the study increases understanding of how organizations leverage external knowledge to improve organizational innovativeness, and it provides specific guidance for managers interested in leveraging external knowledge.