Texas Tech University, Department of Computer Science
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Bobby Cude

Employer/Position: Director of Application Development and Managed Services, CTSI
Academy: Academy 2016

Short Biography

After graduating from Texas Tech in 1995 with a degree in Computer Science, Bobby Cude moved to the Dallas/Ft. Worth metroplex to take part in the area’s burgeoning IT industry. Following a short stint at Sprint, Bobby was the second developer hired for a small development team at Southwest Airlines to develop a skunkworks project known as “ICBM”—Internet Customer Booking Module. This project evolved into www.iflyswa.com, and eventually www.southwest.com, one of the first online airline booking websites in existence. What started off taking 50 online reservations per day is now responsible for over 80 percent of the airline’s revenue. In his years at Southwest, he was recognized as “Intrapreneur of the Quarter,” was featured in a video detailing the company’s response to the September 11, 2001 terrorist attacks, was named to the organization’s vaunted Corporate Culture Committee, and was promoted to the title of Senior Manager--Technology. In addition to managing the company’s online development team, Bobby also led efforts to create the DING!™ system tray application, as well as projects to use technology to properly position luggage and cargo in the “bellies” of aircraft to optimize inflight fuel consumption. He holds two software patents from those efforts. He retired from the company in 2008 in order to be closer to family in the Lubbock area.

From 2008 to 2016, Bobby worked as a director and partner for CTSI, a regional IT consulting firm, leading their Application Development and Managed Services areas. In 2016 he joined the team at nQativ, LLC, focusing on producing quality accounting solutions and services.

Since returning to Lubbock, Bobby has served as chairman of the Leadership Lubbock program, as a board member of the Lubbock ISD Foundation for Excellence, and as Vice Chair of the City of Lubbock Community Development and Services Board. He also works with the Lubbock Economic Development Alliance to persuade top IT talent to remain in or return to the area. He was inducted into the Texas Tech University Computer Science Academy in 2016, and began serving on the department’s External Advisory Board that same year.

Bobby and his wife, Gwyn, have two children, and are active in Lakeridge United Methodist Church in Lubbock. When they have time they enjoy traveling, reading, exercise, guitar, and playing with their four-legged family members.