Texas Tech University

Professional Staff


Ashley Gonzales, Ph.D.

Senior Director


Dr. Gonzales currently serves as the Senior Director of the Office of First Generation Transition & Mentoring Programs and the Office of Academic Enrichment, which are under the Division of Institutional Diversity, Equity & Community Engagement at Texas Tech University. In overseeing both offices, Dr. Gonzales is responsible for the oversight of academic and social program implementation, the recruitment and retention of First Generation College students, and continued community partnerships for the advancement of AVID in Higher Education through the Office of Academic Enrichment.

Dr. Gonzales has worked in higher education since 2010 and has served in various roles, which include institutional diversity, undergraduate education, student affairs, as well as recruitment and retention efforts for First Generation College students. Dr. Gonzales earned a Bachelor of Art's Degree in Communication Studies from Texas Tech University, a Master's Degree in Public Administration from Wayland Baptist University and obtained her Ph.D. in Higher Education Research at Texas Tech University. In addition to her current role in overseeing the office of First Generation Transition and Mentoring Programs, as well as the Office of Academic Enrichment, Dr. Gonzales also serves as the Foster Care Liaison for the University. Her research interest focuses on the parental influence and relationship among First Generation College students attending community colleges and universities.

Office of Academic Enrichment