Meet Our Team


Dr. Heather H. Martinez, Senior Director

Dr. Heather Martinez currently serves as the Senior Director of the Office of Community Engagement, the Institute for the Development and Enrichment of Advanced Learners, and the Office of Academic Enrichment which are all a part of the Division of Institutional Diversity, Equity and Community Engagement at Texas Tech University. Through her office she is responsible for implementing and overseeing programs and partnerships which serve the community, engage faculty, promote learning and encourage conversations about the value of higher education. Prior to her current position, Dr. Martinez held executive positions in the fields of education branding and advocacy, economic development and medical staffing and outsourcing.

Dr. Martinez holds a Bachelor of Business Administration degree and a Master's of Business Administration degree from Wayland Baptist University, and obtained her Ph. D. in Higher Education administration at Texas Tech University. Her research interest focuses on the impact of culture and social identity on the college choice process and experience among minority female students in higher education.

Dr. Martinez is a proud alumna of Kappa Delta Chi Sorority, Inc., a member and former officer of the Hispanic Association of Women, a member of the Texas Tech Latino Hispanic Faculty and Staff Association, a member of the University Women's Club and a member of the Texas Tech University Gender Equity Council.

In addition to her duties in the role of director, Dr. Martinez is also an instructor, presenter and motivational speaker. She has taught courses in Women's Studies and Integrated Studies, has presented at several conferences and seminars and has served as a motivational speaker for various organizations including several independent school districts, Upward Bound programs, the Women's Leadership Forum, the Latina Leadership Initiative and the statewide Texas A & M University MEDALS conference.


Isaac Flores, Assistant Director

As the Assistant Director for IDEAL, Isaac is responsible for developing and facilitating partnerships among TTU entities and programs, the community, public, private and nonprofit organizations to identify and secure funding initiatives to enrich the advancement of K-12 students. Isaac develops and coordinates academic enrichment courses including summer camps for the advanced learner.

Before joining IDEAL, Isaac was employed at Texas Tech University Office of Community Engagement where he was responsible for developing and implementing all K-12 programs to provide college readiness and exposure to students not only in the surrounding communities but in the state as a whole. Isaac also worked for the TTU Upward Bound Programs where he oversaw and provided college preparation services and summer camps to 150 high school students in a 50-mile radius of Lubbock including over 40 high schools. His experience allows him to provide the tools, skills and motivation to college going students that is necessary to obtain a degree of higher education.

Isaac holds a Bachelor of Arts in Public Relations from Texas Tech University and a Master of Public Administration from Texas Tech University. Isaac is always looking to give back to the community and stays actively involved by serving on several boards and committees.