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Enrollment Management
The Division of
Enrollment Management Strategic Plan goals include recruiting and retaining a diverse student body and staff.
Progress toward these and other strategic plan goals is
assessed annually.
In its commitment to a diverse staff, the Division of
Enrollment Management continually seeks to recruit and hire
diverse individuals. Position openings are advertised
in Hispanic Outlook, Black Issues in Higher Education and
The Chronicle of Higher Education. The division
strives to foster an atmosphere that aids in the retention
of a diverse staff. Additionally, the Division of
Enrollment Management supports the goals of the University
and the state in "identifying, attracting, enrolling and
retaining students that reflect the population of the
state." Following are initiatives aimed at
accomplishing these goals.
Regional Centers:
The Office of Admissions
has Regional Centers in Dallas, Fort Worth, Houston, Austin,
San Antonio and El Paso. These Regional Centers help
to establish Texas Tech's presence statewide and establish
relationships with high schools that have diverse
populations. The Centers allow the University to
target geographically diverse areas while serving as a
resource for interested individuals in the area. In
some cases, the Regional Centers serve as the first point of
contact for families. For students who are not
familiar with Lubbock or do not have the means of making a
visit to Lubbock, the contact with an admissions counselor
becomes an important way of getting these students in the
prospect or applicant pool. Establishing relationships
with high schools that have diverse populations and visiting
with students and parents is evidence of Texas Tech's
commitment to recruiting a diverse student body and
increasing Texas Tech's visibility outside of West Texas.
Outreach Program:
The Office of Admissions is developing an Outreach Program designed to increase the awareness of higher education and the benefits of attending college. The first phase of the Outreach initiatives will focus on the Lubbock area. The Outreach Program targets students who are in the middle and high school. Because the majority of these students are first generation students, a significant amount of the outreach efforts will focus on the needs of this population.
First Generation College Students Outreach:
The Advising Center at Texas Tech (ACTT) provides outreach to first generation college (FGC)
students and their families through the PEGASUS Program.
The majority of FGC students in public schools are students
from under-represented groups. PEGASUS is an academic
advising program for students whose parents did not earn a
four year (bachelor's) degree. PEGASUS plants the seed
of a college education in the minds of public school
students and their families, supports First Generation
College (FGC) students to make a successful transition to
college, and works with upper class FGC students to
transition to entry level jobs or graduate school.
Examples of PEGASUS outreach include:
- Providing information tables at University Days,
community fiestas, Education Summit, and financial aid
nights in area high schools.
- Working with FGC student groups that visit campus
- Providing a FGC student peer mentoring program to
work with prospective FGC students
- Working with prospective FGC students and their
families during College Days at South Plains College
- Planting the seeds of a college education through
the Boy's and Girl's Clubs of Lubbock and Amarillo
Diversity in Admissions:
To accomplish the charge
of recruiting a more academically prepared and diverse
class, the Office of Admissions:
- Holistically reviews those applicants not in the top 10% of their graduating classes or not meeting assured admission requirements
- Is developing an intensive marketing plan that is designed for students of color and students who rank in the top 10% of their graduating classes and have a 1200 SAT score or higher. The marketing plan will highlight a variety of academic opportunities.
- In Fall 2005, the Office of Admissions will begin using race and ethnicity as one of the factors taken into consideration when making admission decisions.
Return to Initiative List.
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