Professional Staff


Ashley Gonzales, B.A., M.P.A.


Ashley Gonzales has worked in higher education since 2010 and has served in various roles, which include institutional diversity, undergraduate education, student affairs, as well as recruitment and retention efforts for First Generation College students. Ashley earned a Bachelor of Art’s Degree in Communication Studies from Texas Tech University, a Master’s Degree in Public Administration from Wayland Baptist University and is currently pursuing a Ph.D. in Higher Education at Texas Tech University. Her research interests include First Generation, underrepresented, and non-traditional students.


Justin Rivas, B.A.

Section Coordinator

Justin Rivas has been with the PEGASUS program since October of 2013. Justin graduated from Texas Tech University with a Bachelor of Art's degree in Sociology including a concentration in Criminology and a minor in Psychology as a First Generation College Student in 2012. Prior to joining the PEGASUS staff, he served as an environmental consultant in the oil and gas industry.


Mariah Williams, B.A.

Unit Coordinator

As a First Generation College (FGC) student, Mariah Williams earned a Bachelor of Arts in Public Relations from Texas Tech University in 2015. In addition to overseeing the Second Year Success program and Conversations with the Next Generation, she has used her education and experiences to also impact our community. Mariah has: served as the Lubbock walk chair for the American Foundation for Suicide Prevention for the past four years, established a student-led suicide prevention initiative called Wreck the Stigma, helped bring the first Interactive Screening Program to Texas at Texas Tech, as well as raise awareness about sexual violence and human trafficking in Lubbock, Texas.


Priscilla Morales, B.A.

Unit Coordinator

Priscilla Morales is a native of El Paso, TX. In 2014, she earned a Bachelor of Science in Restaurant, Hotel, & Institutional Management, which is a nationally recognized hospitality program at Texas Tech University. Her responsibilities include oversight in social engaging events, community service opportunities as well as office managerial responsibilities. She plans to continue her education by attaining a master’s degree in business administration.