Master of Science in Agricultural Communications
The Master of Science in Agricultural Communications is designed to prepare graduates for entry into or advancement in a variety of mass media, marketing and public relations positions. This program also provides development of professional communications skills for related careers in agribusiness, government service, education and extension. The master's degree program in agricultural communications provides a flexible program, which can be tailored to meet each student's unique situation. Specialization areas such as marketing, mass media and public relations are also available through cooperation with the College of Media and Communication.
This degree program is intended primarily for students who enter with a Bachelor's degree in agricultural communication, journalism, agricultural communication/journalism, advertising, broadcasting, public relations, or related fields. Those students who enter without an agricultural communications-related degree will need to take news writing as one of their elective courses. However, students with an undergraduate degree outside of these areas may still pursue this degree.
- 36 credit hour minimum; thesis and non-thesis options
- Prerequisite: bachelor's degree
- Students are not required to enroll in a certain number of courses each semester, so completion time varies by individual. Learn more about the difference between part-time and full-time Student status..
- Semester-based courses align with the Academic Calendar of Texas Tech University. New students may enroll at the beginning of any one of the four semesters throughout the year.
Although there is no application deadline, prospective students are encouraged to submit all application materials at least three months prior to projected initial enrollment.
- Apply to Texas Tech University's Graduate School.
- Complete the Graduate Admissions Application.
- $60 initial application fee or $50 for each subsequent application (including changes of entry date, add/change program requests, or readmission requests).
- Students planning to pursue a master's degree must submit Graduate Records Exam (GRE) scores to the Graduate School. Scores must be less than five years old at the time of application.
- International students must also submit a Test of English as a Foreign Language score to the Graduate School. Scores must be less than two years old at the time of application. Learn more about International Graduate Applications.
- Complete the Graduate Admissions Application.
- Complete the Departmental Application.
- Each applicant must complete the Department's application form and submit a brief letter explaining his or her interest in the graduate degree, a current resume, and three letters of references from individuals outside the Department. This information can be emailed directly to the Program Coordinator
- Apply for financial aid and/or scholarships.
- Financial aid is distributed based on full-time enrollment and several other eligibility requirements. Your enrolled hours as of the 12th day of class in the fall and spring semesters determines your enrollment status for the semester, and financial aid is disbursed accordingly. Attending less than full-time could mean a reduction in aid. Learn more about Student status..
- Upon acceptance to the Graduate School and the College of Agricultural Sciences and
Natural Resources, you will work with a Graduate Advisory Committee composed of three
members to develop a degree plan.
- Texas Tech University will notify you of your admissions status by updating the Applications tab in your Raiderlink.
Curriculum (Minimum of 36 hours)
Agricultural Communications Core (18 credit hours)
|ACOM 5302||Knowledge Management in Agriculture and Natural Resources|
|ACOM 5303||Advanced Imaging and Design in Agricultural Communications|
|ACOM 5304||Risk & Crisis Communications in Agriculture and Natural Resources|
|ACOM 5306||Foundations of Agricultural Communications|
|ACOM 5307||Methods of Technological Change|
|ACOM 5308||Utilizing Online Media in Agricultural Communications|
Research Core (12 credit hours)
|AGED 5302||Research Methods and Analysis in Agricultural Education and Communications|
|AGED 5312||Assessing Program Effectiveness in Agriculture and Extended Education|
|ACOM 6000||Master's Thesis|
Support Area (6 credit hours)
(Possible areas of study include but are not limited to:)
|Advertising||Agriculture Education (including international experiences)|
|Agriculture Leadership||Communication Studies|
|Relevant courses from the Great Plains IDEA (Interactive Distance Education Alliance)|
- Unless otherwise noted, the second digit in the course number indicates the number of credits for the course.
- Each non-thesis student will complete the final comprehensive component of their degree that replace the thesis and its six credit hours and will take into account the broad program of study and the need to demonstrate the ability to integrate and relate the materials covered in the coursework. This could be (a) a final comprehensive exam, or (b) a research report (aka desktop research) that usually consist of identifying a specific problem associated with their areas of interest, research conducted to examine alternative solutions to the research question, and their interpretation of that information in presenting their solution to that research question.
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