Texas Tech University

Master of Science in Agricultural Communications

The Master of Science in Agricultural Communications is designed to prepare graduates for entry into or advancement in a variety of mass media, marketing and public relations positions. This program also provides development of professional communications skills for related careers in agribusiness, government service, education and extension. The master's degree program in agricultural communications provides a flexible program, which can be tailored to meet each student's unique situation. Specialization areas such as marketing, mass media and public relations are also available through cooperation with the College of Media and Communication.

This degree program is intended primarily for students who enter with a Bachelor's degree in agricultural communication, journalism, agricultural communication/journalism, advertising, broadcasting, public relations, or related fields. Those students who enter without an agricultural communications-related degree will need to take news writing as one of their elective courses. However, students with an undergraduate degree outside of these areas may still pursue this degree.

Program Overview

  • 36 credit hour minimum; thesis and non-thesis options 
  • Prerequisite: bachelor's degree
  • Students are not required to enroll in a certain number of courses each semester, so completion time varies by individual. Learn more about the difference between part-time and full-time Student status..
  • Semester-based courses align with the Academic Calendar of Texas Tech University. New students may enroll at the beginning of any one of the four semesters throughout the year.

Related Programs:

Doctor of Education in Agricultural Education

Application Process

Although there is no application deadline, prospective students are encouraged to submit all application materials at least three months prior to projected initial enrollment.

  1. Apply to Texas Tech University's Graduate School.
  2. Complete the Departmental Application.
    • Each applicant must complete the Department's application form and submit a brief letter explaining his or her interest in the graduate degree, a current resume, and three letters of references from individuals outside the Department. This information can be emailed directly to the Program Coordinator
  3. Apply for financial aid and/or scholarships.
    • Financial aid is distributed based on full-time enrollment and several other eligibility requirements. Your enrolled hours as of the 12th day of class in the fall and spring semesters determines your enrollment status for the semester, and financial aid is disbursed accordingly. Attending less than full-time could mean a reduction in aid. Learn more about Student status..
  4. Upon acceptance to the Graduate School and the College of Agricultural Sciences and Natural Resources, you will work with a Graduate Advisory Committee composed of three members to develop a degree plan.
    • Texas Tech University will notify you of your admissions status by updating the Applications tab in your Raiderlink.


Curriculum (Minimum of 36 hours)
Agricultural Communications Core (18 credit hours)
ACOM 5302  Knowledge Management in Agriculture and Natural Resources
ACOM 5303  Advanced Imaging and Design in Agricultural Communications
ACOM 5304  Risk & Crisis Communications in Agriculture and Natural Resources
ACOM 5306  Foundations of Agricultural Communications
ACOM 5307 Methods of Technological Change
ACOM 5308 Utilizing Online Media in Agricultural Communications
Research Core (12 credit hours)
AGED 5302 Research Methods and Analysis in Agricultural Education and Communications  
AGED 5312 Assessing Program Effectiveness in Agriculture and Extended Education
ACOM 6000 Master's Thesis
Support Area (6 credit hours)

(Possible areas of study include but are not limited to:)

Advertising Agriculture Education (including international experiences)
Agriculture Leadership Communication Studies
Journalism Management
Marketing Mass Communications
Photography Public Relations
Relevant courses from the Great Plains IDEA (Interactive Distance Education Alliance)
  • Unless otherwise noted, the second digit in the course number indicates the number of credits for the course.
  • Each non-thesis student will complete the final comprehensive component of their degree that replace the thesis and its six credit hours and will take into account the broad program of study and the need to demonstrate the ability to integrate and relate the materials covered in the coursework. This could be (a) a final comprehensive exam, or (b) a research report (aka desktop research) that usually consist of identifying a specific problem associated with their areas of interest, research conducted to examine alternative solutions to the research question, and their interpretation of that information in presenting their solution to that research question.

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