Texas Tech University

News & Events

eLearning Programs Page Redesign

By Joshua Blount, Editor; Mark Tower, Multimedia Specialist; and Melissa Morrow, Assistant Director of eLearning Marketing

It's new, it's improved — and it will change the way students learn about online programs. Over the past year, eLearning Marketing was busy finding new ways to present our online program information that were simple and elegant yet informative. The final product has a more appealing design, tighter navigation and presents the content concisely and consistently.

Take a look at some of the changes that were made (and click the image to see a larger version.)

Programs Homepage

Although the new list of online and distance degree programs essentially has the same content as the previous version, searching for programs will be easier than in the past. All program pages are now divided by degree level, rather than listed together on a single page. These pages also render much cleaner on a mobile device. 


Individual Programs Page

Aside from having a sleek, new look and feel, the design for the individual program information page is much less cluttered with text, now presenting students with links to the resources they need. It is also clear which programs are offered at which regional site.

Because the contact form is readily available on every page for the prospective student to reach out to our enrollment coaches for further assistance, these pages can also be used as landing pages for social media, eblasts and other promotions.


In addition to the improvements on the front end of this section of our website, we also added refinements to our internal degree manager app that allow us to create and edit these pages in a streamlined fashion. Previously the pages contained static content that had to be updated manually with code. Now all programs are managed through a database using a simple user interface, making it easy to keep content up to date. It also helps us keep track of program compliance and approval.

Visit our new prospective online student portal then contact us to let us know what you think!