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Amy Koerber


Associate Chair for Technical Communication and Rhetoric

Ph.D. University of Minnesota, 2002
Office: 363D

Dr. Koerber's research interests include health communication, rhetoric of science and technology, women's studies, and Internet studies.

Book Chapter
Edited Special Issue
Sponsored Research


  • Breast or Bottle: Contemporary Controversies in Infant-Feeding Policy and Practice, University of South Carolina Press, May 2013 Link


Book Chapter

  • "Diversity and the Flexible Subject in the Language of Spousal/Partner Hiring Policies." A chapter in Feminist Rhetorical Resilience. Elizabeth Flynn, Patricia Sotirin, and Ann Brady, eds. Utah State University Press, 2012.


Edited Special Issue

  • Online Health Communication. Co-edited with Brian Still. Technical Communication Quarterly 17.3 (July 2008).



  • "Splitting Women, Producing Biocitizens, and Vilifying Obamacare in the 2012 Presidential Campaign," Women's Studies in Communication, 37, (2014): 117-37. With Lora Arduser.
  • “The Concept of Choice as Phallusy: A Few Reasons Why We Could Not Agree More.” Present Tense: A Journal of Rhetoric in Society 2.2 (Fall 2012). Link
  • “Evaluating the Effectiveness of a Network of Communication Channels: Lessons Learned from a Communication Survey in Technical Communication Programs.” Programmatic Perspectives 4.1 (Spring 2012).
  • “Breastfeeding and Problematic Integration: Results of a Focus-Group Study.” With Linda Brice and Elizabeth TombsHealth Communication 27.2 (February 2012): 124-144.
  • "Using NVivo to Answer the Challenges of Qualitative Research in Professional Communication: Benefits and Best Practices." IEEE Transactions on Professional Communication, currently available preprint online only. 2011.
  • "Breastfeeding and Problematic Integration: Results of a Focus Group Study."Health Communication, 25.
  • "Listening to Students: A Usability Evaluation of Instructor Commentary." Journalof Business and Technical Communication, 24.2 (2010),206-233.
  • "Qualitative Sampling Methods: A Primer for Technical Communicators."Journal of Business and Technical Communication, 22(4), 454-473.
  • "Distortion and the Politics of Pain Relief: A Habermasian Analysis of Medicine in the Media." Journal of Business and Technical Communication, 22.3 (2008), 364-391.
  • "Special Issue of Technical Communication Quarterly: Online Health Communication." Technical Communication Quarterly, 17.3 (2008), 120.
  • "'You Just Don't See Enough Normal': Critical Perspectives on Infant-Feeding Discourse and Practice." Journal of Business and Technical Communication 19.3 9 (2005), 304-27.
  • “Understanding Women’s Concerns in the International Setting Through the Lens of Science and Technology.” With Mary M. Lay. Invited chapter in Encompassing Gender: Integrating International Studies and Women’s Studies. New York: Feminist Press, 2002.
  • “Postmodernism, Resistance, and Cyberspace: Making Rhetorical Spaces for Feminist Mothers on the Web.” Women’s Studies inCommunication 24.2: (2002) 218-40.
  • “Toward a Feminist Rhetoric of Technology.” Journal of Business and Technical Communication 14.1:  (2000) 58-73.


Sponsored Research

  • Koerber, Amy, "The Hormonal Woman: A Critical Exploration of Expert and Public Rhetorics," TTU Scholarship Catalyst Program, $3000 (November 2014 - August 2015).
  • QSR International. NVivo Teaching Grant (2010-11), $5,000.
  • Koerber, Amy, "Breast or Bottle: The Rhetoric, Science, and Medicine of Infant Feeding in the U.S.," Texas Tech University. (September 1, 2009 - December 31, 2009).
  • Koerber, Amy, "Supporting and Promoting Breastfeeding in West Texas: A Focus-Group Study," Texas Tech University, $28,450.00. (January 1, 2008 - August 31, 2009).
  • Koerber, Amy (Supporting), Brice, Linda (Principal), Tombs, Elizabeth (Supporting), "Supporting and Promoting Breastfeeding in West Texas: A Focus-Group Study," Texas Tech University, $1,795.00. (January 1, 2008 - December 31, 2008).
  • Koerber, Amy, "Breast or Bottle?: Rhetoric, Scientific Uncertainty, and Medical Policy in Contemporary Infant-Feeding Discourse," Texas Tech University, $3,000.00. (October 1, 2007 - July 31, 2008).
  • Koerber, Amy, "Breastfeeding Support and Promotion in Rural West Texas: A Qualitative Study," Sponsored by EXPORT, Federal, $10,000.00. (October 1, 2006 - July 31, 2007).