Texas Tech University

Amy Koerber

Profile picture for Dr. Amy Koerber


Associate Chair for Technical Communication and Rhetoric

Ph.D. University of Minnesota, 2002

Office: 363D

Dr. Koerber's research interests include health communication, rhetoric of science and technology, women's studies, and Internet studies.

Book Chapters & Proceedings
Edited Special Issue
Peer-Reviewed Articles
Sponsored Research

Book Chapters and Proceedings

  • Lora Arduser and Amy Koerber. "Redrawing the GOP Border? Women, Reproduction, and the Political Landscape of the 2014 Midterm Election." In Rhetoric Across Borders. Anne Teresa Demo, ed. Parlor Press, 2015. 159-71.
  • Koerber, Amy; Arduser, Lora; Bennett, Jeannie; Kolodziejski, Lauren; Sastry, Shaunak; Strait, L. Paul. "Risk and Vulnerable, Medicalized Bodies." POROI 11, Iss. 1 (2015): pp. 1-9.
  • "Diversity and the Flexible Subject in the Language of Spousal/Partner Hiring Policies." A chapter in Feminist Rhetorical Resilience. Elizabeth Flynn, Patricia Sotirin, and Ann Brady, eds. Utah State University Press, 2012.
  • "Understanding Women's Concerns in the International Setting Through the Lens of Science and Technology." With Mary M. Lay. Invited chapter in Encompassing Gender: Integrating International Studies and Women's Studies. New York: Feminist Press, 2002.

Edited Special Issue

  • Online Health Communication. Co-edited with Brian Still. Technical Communication Quarterly 17.3 (July 2008).

 Peer-Reviewed Articles

  • Amy Koerber and Hilary Graham. "Cross-Cultural Rhetorics of Health and Medicine: A Qualitative Study," accepted for January 2017 publication in Journal of Business and Technical Communication.
  • "Splitting Women, Producing Biocitizens, and Vilifying Obamacare in the 2012 Presidential Campaign," Women's Studies in Communication, 37, (2014): 117-37. With Lora Arduser.
  • “The Concept of Choice as Phallusy: A Few Reasons Why We Could Not Agree More.” Present Tense: A Journal of Rhetoric in Society 2.2 (Fall 2012). Link
  • “Evaluating the Effectiveness of a Network of Communication Channels: Lessons Learned from a Communication Survey in Technical Communication Programs.” Programmatic Perspectives 4.1 (Spring 2012).
  • “Breastfeeding and Problematic Integration: Results of a Focus-Group Study.” With Linda Brice and Elizabeth TombsHealth Communication 27.2 (February 2012): 124-144.
  • "Using NVivo to Answer the Challenges of Qualitative Research in Professional Communication: Benefits and Best Practices." IEEE Transactions on Professional Communication, currently available preprint online only. 2011.
  • "Breastfeeding and Problematic Integration: Results of a Focus Group Study." Health Communication, 25.
  • "Listening to Students: A Usability Evaluation of Instructor Commentary." Journalof Business and Technical Communication, 24.2 (2010), 206-233.
  • "Qualitative Sampling Methods: A Primer for Technical Communicators." Journal of Business and Technical Communication, 22(4), 454-473.
  • "Distortion and the Politics of Pain Relief: A Habermasian Analysis of Medicine in the Media." Journal of Business and Technical Communication, 22.3 (2008), 364-391.
  • "Special Issue of Technical Communication Quarterly: Online Health Communication." Technical Communication Quarterly, 17.3 (2008), 120.
  • "'You Just Don't See Enough Normal': Critical Perspectives on Infant-Feeding Discourse and Practice." Journal of Business and Technical Communication 19.3 9 (2005), 304-27.
  • “Postmodernism, Resistance, and Cyberspace: Making Rhetorical Spaces for Feminist Mothers on the Web.” Women’s Studies inCommunication 24.2: (2002) 218-40.
  • “Toward a Feminist Rhetoric of Technology.” Journal of Business and Technical Communication 14.1:  (2000) 58-73.

Sponsored Research

  • Koerber, Amy, "The Hormonal Woman: A Critical Exploration of Expert and Public Rhetorics," TTU Scholarship Catalyst Program, $3000 (November 2014 - August 2015).
  • QSR International. NVivo Teaching Grant (2010-11), $5,000.
  • Koerber, Amy, "Breast or Bottle: The Rhetoric, Science, and Medicine of Infant Feeding in the U.S.," Texas Tech University. (September 1, 2009 - December 31, 2009).
  • Koerber, Amy, "Supporting and Promoting Breastfeeding in West Texas: A Focus-Group Study," Texas Tech University, $28,450.00. (January 1, 2008 - August 31, 2009).
  • Koerber, Amy (Supporting), Brice, Linda (Principal), Tombs, Elizabeth (Supporting), "Supporting and Promoting Breastfeeding in West Texas: A Focus-Group Study," Texas Tech University, $1,795.00. (January 1, 2008 - December 31, 2008).
  • Koerber, Amy, "Breast or Bottle?: Rhetoric, Scientific Uncertainty, and Medical Policy in Contemporary Infant-Feeding Discourse," Texas Tech University, $3,000.00. (October 1, 2007 - July 31, 2008).
  • Koerber, Amy, "Breastfeeding Support and Promotion in Rural West Texas: A Qualitative Study," Sponsored by EXPORT, Federal, $10,000.00. (October 1, 2006 - July 31, 2007).


  • The Hormonal Woman: A Critical Exploration of Expert and Public Discourses. Manuscript-in-progress, under advance contract with Pennsylvania State University Press, Rhetoric Society of America Series in Transdisciplinary Rhetoric. 
  • Breast or Bottle: Contemporary Controversies in Infant-Feeding Policy and Practice, University of South Carolina Press, May 2013 Link
    Winner of 2015 Conference on College Composition and Communication Award in the category of Best Book in Technical or Scientific Communication.



Department of English