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Human Development and Family Studies

Section III | Marketing

Nature of the Job

Marketing entails gathering information about the need for and desirability of a product to determine what products will have a favorable public response. Positions within marketing include field interviewers—gather the product information, analysts—design questionnaires and compile answers, and marketing staff—assist product manager in compiling market research information to present to company executives.

Where You Might Work

Marketing information is important not only to the manufacturing industry but to any business or institution selling services to the public including educational institutions and hospitals.

Preparation

Suggested Areas for Minor/Collateral:

  • Marketing
  • Public Relations

Suggested Internship Sites for HDFS 4314:

  • Marketing departments of businesses or institutions.

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Marketing
Marketing

Sample Job Descriptions/Ads

Click on any of the headings below to view description/ad


  • Analysts
    • These are the people who design the questionnaire and compile the answers into meaningful information for the company. An analyst finds new trend in audience response to questionnaires and thereby provides companies with a continued assessment of the needs and interests of the market place.
  • Marketing Research Interviewer
    • Conducts interviews with consumers who obtain opinions about or reactions to various products, services, advertising, concepts or issues. Most work in marketing research firms, large manufacturing, service or advertising companies, or as free lance interviewers.
  • Marketing Research Personnel
    • The marketing research personnel collect, analyze, and interpret data to determine potential sales of a product or service. To this end they prepare reports and make recommendations on subject ranging from preferences of prospective customers to methods and costs of distribution and advertising. They research available printed data and accumulate new data through personal interviews and questionnaires. Some marketing workers specialize in one industry or area. For example, agricultural marketing specialists prepare sales forecasts for food businesses, which use the information in their advertising and sales programs.
  • Membership & Marketing/Training Director
    • Girl Scouts. Develop, implement and evaluate plans to achieve membership, program, and funding objectives of the Council in assigned geographic areas through the development and direction of the volunteer structure. Provide direction to the council training department through coordination of volunteer trainers and development of training curriculum. Qualifications: member of the Girl Scouts of the USA and knowledge of the Girl Scout program, philosophy and organization; understanding and commitment to pluralism; Bachelor’s degree or the equivalent; marketing and effective communication skills; ability to do long and short term planning, to manage multiple tasks simultaneously, and to work with challenging volunteers; human resource management experience.
  • Product Marketing Staff
    • Under the product manager are assistants, associates and specialists all working to provide the necessary information and background needed to make decisions on product development and marketing.
  • Research Director
    • This is the highest position in the research end of marketing. This is the job that pulls all of the other work together. The director assigns the project, decides on the scope of the research and deals with the company or department that is requesting the information.