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Mission Statement

The Mission of the Texas Tech University Retail Management Program is to prepare individuals who will make a contribution to the retail industry and to society as a whole through quality education, research, and service.

JDA Software

JDA Software

Donates software licenses valued at $1,800,000 to Retail Management and RHIM programs at Texas Tech University. The licenses include: Space Planning Plus by Intactix, Intactix Knowledge Base (IKB), Floor Planning Plus by Intactix, and Efficient Item Assortment by Intactix. Undergraduate and graduate students in both programs develop software skills in two courses, Retail Category Management (RTL 4320) and Category Management in the Hospitality Industry (RHIM 6346).

BIGresearch

BIGresearch

Donates databases of consumer panel data valued at $360,000 to the Retail Management and RHIM programs at Texas Tech University. The licenses include: the Simultaneous Media Usage Knowledgebase and Consumer Intentions and Actions Knowledgebase. Texas Tech faculty and students may use the data to prepare white papers, research briefs, reports, press releases or seminar content which contains "SIMMTM" or "CIA" information.