RHIM
For Students
The College
Restaurant, Hotel and Institutional Management
MASTER OF SCIENCE IN
RESTAURANT, HOTEL AND INSTITUTIONAL MANAGEMENT
Expected Learning Outcomes:
- RHIM 5301 - Colloquium in RHIM
- RHIM 5316 - Advanced Hospitality Marketing
- RHIM 5325 - Hospitality Management Field Study Tour
- RHIM 5333 - Quantitative Methods in Hospitality Management
- RHIM 5341 - Strategic Management in the Hospitality Industry
- RHIM 5353 - Introduction to RHIM Issues and Research
- RHIM 5355 - Human Resources in the Hospitality Industry
- RHIM 5370 - Advanced Food Production
- RHIM 5375 - Operations Management in Hospitality Industry
- RHIM 6308 - Advanced Hotel Management
- RHIM 6322 - Financial Management in Hospitality Administration
- RHIM 6332 - Advanced Hospitality Control
- RHIM 6350 - Advanced Travel and Tourism
RHIM 5301
- Practice writing and editing according to the APA writing style.
- Utilize techniques for making professional presentations.
- Gather information from various sources and synthesize.reports on the application of that information.
- Investigate personal behavioral styles related to typical management situations.
RHIM 5316
- Explain marketing concepts and their use in the hospitality business.
- Explain different types of marketing environments.
- Explain the unique aspects of hospitality marketing mix.
- Explain the importance and of a strategic planfor a hospitality business.
- Explain the individual customers’ decision making processes and the factors affect theirbehaviors.
- Explain the differences of market differentiation, market segmentation and the concepts of target marketing.
- Explain the process of positioning and brandinga product.
- Perform the strength, weakness, opportunity,and threat (SWOT) analysis for a hospitalitybusiness.
RHIM 5325
- Demonstrate through research and journaling, the comprehension of the hospitality operations activities in a field study environment.
- Demonstrate through activity of journaling, research techniques, and writing a research paper an understanding of the travel and tourism industry.
- Demonstrate skills necessary to implement hospitality management concepts to assess the viability of a hospitality operation through attendance of seminars and preparation of a research paper.
- Synthesize the field study experience as an integral component of the hospitality management curriculum as demonstrated by journaling.
- Incorporate the field study seminars and tours into the body of knowledge of the hospitality management academic experience through journaling.
RHIM 5333
- List the steps involved in aresearch process.
- List the components in a research article.
- Describe the two types of variables and the four measurement scales.
- Use SPSS to develop graphs andfrequency distributions, and descriptive statistics.
- State research hypothesis Homework Correlation and t-test Use correlation and t-test toanalyze data in SPSS.
- Use analysis of variance to analyzedata in SPSS.
- Use regression to analyze data in SPSS.
- Use non-parametric methods toanalyze data in SPSS.
RHIM 5341
- Students will describe the differences between vision and mission.
- Recall the key concepts and terminology related to strategic management.
- Students will recall and apply the various macro and micro environmental issues that impact hospitality businesses.
- Students will learn how to use various analytical concepts and matrixes to assess companies.
- Students will describe how internal and external issues impact an organizations’ strategy.
- Students will describe how managers make choices from a variety of strategic options.
- Students will learn how to evaluate the success of strategic management efforts.
RHIM 5353
- Define science and research.
- Identify the major steps of the hospitality research process, with an emphasis on problem identification and review of literature development.
- Utilize a variety of resources in order to identify industry problem areas appropriate for potential study.
- Classify hospitality research articles according to purpose,dimension, and method of research.
- Assess the importance of ethics in academic hospitality research and publications.
- Compare and contrast the industry and academic perspective for hospitality research.
- Evaluate the potential uses of hospitality research journals Homework assignment.
- Evaluate the quality of research articles published in hospitality research journals.
- Evaluate the influence of contemporary issues and trends on thesegments of the hospitality industry.
- Employ appropriate library research strategies and presentation techniques in order to develop and present areview of literature on a problem area of interest.
- Demonstrate the ability to express in writing thoughts and opinions about course topics.
RHIM 5355
- Explain how personality and perception influence behavior in organizations.
- Apply concepts associated with effective work design to suggest tactics for enhancing work performance in organizations.
- Apply theories and concepts of decision making/problem solving to develop strategies/design effective systems in these areas.
- Apply theories and concepts of motivation to develop strategies for improving work performance.
- Apply theories and concepts of leadership to develop strategies for improving work performance.
- Apply theories and concepts from the behavioral sciences to develop strategies for effective teamwork.
RHIM 5370
- Identify responses of the hospitality and foodservice industry toselected societal trends.
- Interpret and use a systems model to predict the impact of both external and internal changes on the hospitality and foodservice industry.
- Be able to predict how changes in technology have impacted product flow in service organizations.
- Demonstrate the ability to describe, in writing, solutions to critical thinking exercises related to service organization management situations.
RHIM 6308
- Discuss past, present, and future trends in the hotel industry.
- Calculate the major hotel operational statistics.
- Identify some of the major concerns for hotel operators planning toenter international markets.
- Describe current events that are impacting the hotel industry.
- Outline the individual responsibilities of a hotel developmentteam’s members.
- Expain in detail how one hotel-industry related issue might affectthe development of a hotel in an international market.
RHIM 6322
- Describe the differences between finance and accounting.
- Describe the role of financing and investing decisions in financial management context.
- Explain the time and value of money for both financing and investing decisions.
- Evaluate projects using the risk and return concept.
- Analyze the cost of capital to determine the optimal capital structure for a firm.
- Explain the role of capital management in maximizing financial performance.
RHIM 6332
- Describe the differences between finance and accounting.
- Describe the role of financing and investing decisions in financial management context.
- Explain the time and value of money for both financing and investing decisions.
- Evaluate projects using the risk and return concept.
- Analyze the cost of capital to determine the optimal capital structure for a firm.
- Explain the role of capital management in maximizing financial performance.
RHIM 6350
- Develop an in-depth comprehension of the purposes and contributions of six agencies/commissions and one association focusing on Texas tourism.
- Synthesize information on the components of tourism and tourism management for class projects.
- View the travel industry using a systems approach. Apply knowledge of thevarious approaches to the study of tourism with an emphasis on the Hospitality approach.
- Acknowledge the various perspectives of tourism: Tourist; Businesses providing tourist goods and services; Government of the host community or area; and Host community.
- Utilize valid sources of information to define tourism, and to report statistics on arrivals, departures, and economic impact of tourism. Identify valid research methods for determining tourism satisfaction, motivation, studies of economic impact, perceptions etc.
- Recognize categories of careers in the travel industry and monitor tourism jobs In-class activityin an area of personal interest.
- Develop an in-depth comprehension of one tourism organization at the following: state, national, and international levels. Apply to governing structure of homeland.
- Comprehend the role of intermediaries and suppliers in the travel industry: Travel Agents, Internet, Consolidators, Tour Wholesalers /Operators, & Ground Operators.
- Synthesize content of the course in planning and implementing a tour.
- Relate tourism motivation models to class projects. Describe the need for traveler motivation theory.
- Apply knowledge to class projects of the positive and negative aspects of tourism and the components of a code of ethics.
- Advise a tourism organization (i.e.CVB) on their tourism development plan by applying knowledge of tourism supply, demand, policy, planning, and development.
- Analyze the marketing efforts of a travelrelated entity. Share the marketing efforts of the travel entity (destination) in a trade show format.
- Identify research sources, personal interests, and research needs related to the components of tourism. Confer in a telephone conference call with acclaimed tourism researcher to identify research needed in the travel industry. Recognize the importance of adapting findings to non-research audiences.
- Recognize current issues facing the travel industry. Monitor news and identify themes. Travel Industry Association of American www.tia.org, PATA -Pacific, Asia Travel Association http://www.pata.org/ and/or www.hotel-online.com.
- Transfer content and experiences from RHIM 6350 to plans for teachingtourism at the undergraduate level.
RHIM Elective 1
RHIM Elective 2
Research
Statistics