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Retail Management

Tun-Min (Catherine) Jai, Ph.D.

Dr. Jai

Assistant Professor
Chairperson of International Relationship Committee, International Textile and Apparel Association

Tun-Min (Catherine) Jai is an assistant professor of Retail Management at Texas Tech University. Her areas of expertise include fashion merchandising, consumer behavior, and Internet commerce. Her research projects involve consumer online shopping behavior, neuro-marketing and the utilization of technology in the hospitality and retailing industry.