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Restaurant, Hotel and Institutional Management

Xu Li, Ph.D.

Xu Li

Assistant Professor

Telephone Number: (806) 834-3311
Room: 281L Human Sciences Building

Dr. Xu Li is an Assistant Professor at Texas Tech University. She has varied research across a spectrum of topics ranging from hospitality information technology and hospitality/tourism marketing to destination management. She has research publications in Journal of Travel & Tourism Marketing, International Journal of Tourism Research, Tourism Analysis, Journal of Foodservice Business Research, Journal of Vacation Marketing, and Journal of Hospitality & Tourism Technology. Currently she teaches hospitality management and hospitality marketing.