Texas Tech University

Hospitality and Retail Management

Strategic Plan

Mission Statement

The mission of the Department of Hospitality and Retail Management is to provide quality education, research, and service focused on the knowledge and skills intrinsic in the disciplines of Hospitality Management and Retail Management.

Vision Statement

The Department of Hospitality and Retail Management will:

  • Offer programs recognized nationally and internationally that attract quality students as well as the outstanding faculty and staff who contribute to those programs;
  • Produce graduates who are well respected and highly sought after by their respective professions;
  • Empower students, faculty, and staff to achieve fulfilling personal and professional lives through education and a sustained culture of respect, cooperation, and problem solving;
  • Assume a vital role in professional and local community activities through engagement and partnerships; and
  • Actively support individual program missions through facilitation of departmental activities and appropriate resource allocation.

Core Values

The Core Values of The Department of Hospitality and Retail Management are:

  • Promote ethical behavior of all faculty, staff, and students
  • Respect for self and others
  • Professional and community service
  • Preparing students for a rapidly changing work environment

Goals, Benchmarks, Objectives, AND Strategies

Invest in the people of the Department of Hospitality and Retail Management

Goal 1: Recruit, Retain, and Graduate Prepared Students

Goal 1. Recruit, retain, and graduate a more academically prepared and diverse student body.

Benchmarks (measures of the degree of success over the next five years):
  • Student diversity more closely reflecting the high school population of Texas
  • Undergraduate enrollment of 800 students
  • Retention rate of 80% for freshmen
  • Graduation rate of 55% for undergraduate students
  • SAT scores increased toward the 75th rank for public universities
  • Endowed scholarship funds increased by 20%
  • Achieve a 3.5/5.0 average score on all areas of student satisfaction surveys
  • Graduate enrollment of 120 students
  • Mean GRE of 1000 or GMAT of 500 for master's degree students
  • Mean GRE of 1050 or GMAT of 525 for doctoral degree students
  • Endowed scholarship funds increased by 20%
  • 30% of master's students that choose the thesis track.
  • Increased proportion of graduates who achieve admission to professional programs
  • Student performance on professional examinations, graduation rate, student satisfaction on exit surveys

Objectives:

Objective 1.1: Recruit, retain, and graduate academically prepared students.

Strategies:

  • Employ cost-effective and efficient sources/mechanisms to recruit and retain students (e.g., websites, publications)
  • Develop and maintain up-to-date website and publicity/display material highlighting individual program options and job opportunities
  • Support faculty visibility at recruitment functions of the program, department, college, and university
  • Network with colleagues to identify potential high-quality graduate students
  • Make recruiting a priority for all faculty members
Objective 1.2: Recruit and maintain a diverse student body.

Strategies:

  • Focus a portion of program recruitment efforts in arenas that target diverse audiences
  • Identify successful students and alumni that are members of underrepresented groups and utilize them to make personal contacts with potential students
  • Mentor students by providing opportunities to work under faculty guidance
  • Encourage all students to actively participate in all aspects of the program including national, state, and local pre-professional organizations and mentoring programs
  • Utilize university services targeted toward diversity
Objective 1.3: Increase financial support for undergraduate students.

Strategies:

  • Work actively with the Development Officer to identify, cultivate, and solicit donors for scholarship/fellowship gifts
  • Make cultivation of current and potential donors a priority for all members of the departmental community
  • Utilize all available mechanisms to disseminate information related to external support available from professional and industry groups
  • Identify a pool of students who may qualify for financial support and establish contact with them to encourage applications for support
  • Encourage and assist students in applying for nationally recognized scholarships
  • Identify a pool of graduate students who may qualify for financial support and establish contact with them to encourage applications for support
  • Include support for graduate students in research grant applications
Objective 1.4: Implement an enrollment management plan to achieve optimal enrollment in all undergraduate programs.

Strategies:

  • Determine the optimum numbers that can be served for each academic program
  • Actively recruit students for programs that can accept more students
  • Admit the number of top candidates as appropriate for each program
  • Monitor progress of students

Goal 2: Recruit and Retain Quality Work Environment

Goal 2. Increase and effectively use resources to recruit and retain quality faculty and staff and to support an optimal work environment.

Benchmarks (measures of the degree of success over the next five years):

  • Annual faculty turnover maintained at no more than one per year, excluding retirement
  • Annual staff turnover reduced to 50%, excluding retirement.
  • Salary and benefits parity achieved for faculty, staff, and administrators as compared to peer groups
  • Comprehensive plan in place to evaluate and upgrade office, laboratory, and classroom hardware and software based on the implementation of a periodic faculty needs survey

Objectives:

Objective 2.1: Recruit and retain excellent, diverse faculty and staff.

Strategies:

  • Perform at such a level that the department will be rewarded with new faculty positions and funding for salary increases to achieve parity with peer groups
  • Assure that current and accurate job descriptions exist for all positions
  • Annually conduct performance evaluation and provide feedback, which includes a professional development plan
  • Identify negative retention factors and work to alleviate them.
  • Network with colleagues to identify potential faculty members from under-represented groups
  • Use industry and academic contacts, conferences, and membership in professional organizations as resources for identifying and recruiting potential faculty members
  • Create a support structure to enhance likelihood of tenure and promotion
Objective 2.2: Support professional development for all faculty and staff.

Strategies:

  • Expectations for faculty members to take advantage of professional development opportunities
  • Provide opportunities for staff members to take advantage of training opportunities
Objective 2.3: Provide faculty members and staff with the best hardware equipment and software applications that the department can afford.

Strategies:

  • Conduct periodic survey to assess faculty abilities and needs
  • Utilize college policy in assigning new equipment and software based on user needs and abilities
  • Develop a schedule for upgrading technology in offices, labs, and on mobile computer carts
  • Work with department technology personnel to plan for technology maintenance in labs and offices
  • Effectively manage HEAF and other accounts to maximize the availability of appropriate technology materials

Enrich the Educational Experience

Goal 3: Effective Instruction for Undergraduates

Goal 3. Provide effective instruction in our undergraduate programs.

Benchmarks (measures of the degree of success over the next five years):

  • Demonstrated teaching effectiveness through teaching awards, selection to teaching academy, and participation in teaching improvement activities
  • All programs that have subject matter accreditation receive and maintain that accreditation

Objectives:

Objective 3.1: Maintain strong teaching in all undergraduate programs.

Strategies:

  • Provide appropriate support for faculty to develop innovative teaching approaches
  • Emphasize effective teaching as a priority of the department
  • Encourage faculty members to avail themselves of training and professional development opportunities related to teaching
  • Incorporate industry software in the undergraduate curriculum through gifts in kind
  • Provide opportunities for students to participate in field study and study abroad programs
Objective 3.2: Develop nationally recognized programs in all disciplines in the department.

Strategies:

  • Participation by faculty members in professional organization activities at the local, state, national, and international levels
  • Presentations by faculty members at professional conferences
  • Submit documents for publication to appropriate professional journals
  • Network with professional colleagues at potential funding agencies to stay current with opportunities related to specific disciplines
  • Seek and secure internal and external grants and contracts
Objective 3.3: Maintain accreditation/registration status of programs/degrees in the department.

Strategies:

  • Review recommendations from most recent accreditation site visits and assure that suggestions are being implemented
  • Keep abreast of accreditation/registration standards and guidelines
  • Provide needed resources to assess the need for and make program adjustments prior to site visit

Goal 4: Enhance Educational Opportunities

Goal 4. Enhance graduate and professional education opportunities.

Benchmarks (measures of the degree of success over the next five years):

  • Increase graduate student participation in research initiatives
  • Increase the number of graduate student presentations at national and international conferences
  • Encourage graduate students to submit both internal and external grant proposals
  • Enhance the graduate student experience through internships and other industry-related activities
  • Increase the number of recruiters who visit campus
  • Provide opportunities for students to participate in field study and study abroad programs

Objectives:

Objective 4.1: Increase opportunities for graduate student participation in the research process.

Strategies:

  • Include funding for at least one graduate student in all research grant proposals.
  • Increase research assistantships for graduate students
  • Employ graduate students as part of externally funded projects
  • Include travel money for graduate students to attend professional meetings to present research findings in research proposals
  • Include graduate students on publications resulting from their research.
Objective 4.2: Increase professional development opportunities for graduate students.

Strategies:

  • Increase graduate student participation in national, regional, and state programs and conferences
  • Encourage/expect attendance at professional development sessions offered by the university
  • Provide opportunities for students to participate in field study and study abroad programs
Objective 4.3: Increase the number of graduate students participating in internships.

Strategies:

  • Encourage/require graduate students to take advantage of internship opportunities
  • Work with industry partners to increase the number of internships available to graduate students
  • Create a more formal internship program for RHIM graduate students

Goal 5: Scholarly Outreach Opportunities

Goal 5. Provide scholarly outreach opportunities that contribute to students' learning and that benefit our communities, the state, and nation.

Benchmarks (measures of the degree of success over the next five years):

  • Engagement utilizing community programs enhanced

Objectives:

Objective 5.1: Build research programs that contribute to social, community, and economic development.

Strategies:

  • Select research projects that have the potential to enhance social, community, and economic development
  • Expand current community/economic development initiatives
  • Participate in community meetings and activities to explore new community opportunities
  • Incorporate industry software into the graduate curriculum through gifts in kind
  • Include social, community, and economic development as interests on Community of Science database
  • Provide appropriate acknowledgement and attention to current and future agencies that cooperate in providing educational experiences (community organizations, dietetic internship sites, etc.)
  • Publish and present research
Objective 5.2: Increase participation in workforce and economic development programs.

Strategies:

  • Build research programs that contribute to social and economic development
  • Encourage faculty and staff involvement in economic development
  • Participate in the regional strategy for workforce development
  • Seek additional partners to expand current workforce development efforts

Goal 6: Advance Research and Creative Endeavors

Goal 6. Increase The Department of Hospitality and Retail Management's participation in cutting edge research that positively impacts individuals, families and their environments.

Benchmarks (measures of the degree of success over the next five years):

Increase in the number of external grants and contracts submitted and funded

  • Undergraduate and graduate students participate in the Human Sciences Week Poster Session
  • Faculty members establish a consistent pattern of external funding
  • Research visibility increased through number and quality of publications
  • Multidisciplinary research activities encouraged
  • Undergraduate students included in research efforts
  • Research visibility increased through number and quality of publications for faculty and graduate/undergraduate students
  • Multidisciplinary research activities increased by 10%
  • Research incentive endowment established

Objectives:

Objective 6.1: Increase multidisciplinary research.

Strategies:

  • Sponsor multidisciplinary research exploratory sessions
  • Compete for college and university multidisciplinary seed grants
  • Register all faculty members on Community of Science funding locator
  • Include faculty members from other disciplines on thesis and dissertation projects as appropriate
  • Work with faculty members in other TTU Colleges/Schools to submit research proposals
  • Collaborate with Texas Cooperative Extension Service on research projects
  • Develop a list of research interests/expertise and share with other departments/schools
Objective 6.2: Increase the level of external research funding.

Strategies:

  • Increase the level of external funding by each faculty member
  • Develop research proposals that generate indirect costs
  • Leverage all internal and seed grants into major grant proposals
  • Increase accountability by faculty for seed money
  • Utilize college and university research offices to seek assistance in finding funding sources
  • Provide training to staff members regarding proposal preparation, routing, and submission
Objective 6.3: Maintain and establish funded endowments, centers, and/or institutes that contribute to the Hospitality and Retail Management research agenda.

Strategies:

  • Work with college development office to identify potential source(s) of funds that could be used to establish a research endowment
  • Work with professional and community contacts to explain the importance of funding for research
  • Strengthen the relationship between existing institutes/centers and the department
  • Collaborate with current and new research centers and institutes to explore other funding opportunities that contribute to the department mission

Goal 7: Strengthen Partnerships

Goal 7. Develop strategic partnerships and alliances within the Department of Hospitality and Retail Management and the university, and with the communities, businesses, and industries that disseminate knowledge and skills and enhance the quality of life.

Benchmarks (measures of the degree of success over the next five years):

  • Communication and idea-sharing strengthened among department program areas, the college, and the university community
  • Partnerships within the community built to provide opportunities for professional development and career preparation
  • Economic development supported by establishing and promoting partnerships with business and industry, federal, state, and local governments

Objectives:

Objective 7.1: Enhance cooperation among departmental program areas, the college, and university community.

Strategies:

  • Encourage research projects of a multidisciplinary nature
  • Participate in opportunities for interaction and collaboration among HRM faculty and other faculty members outside the department
  • Encourage faculty participation on College and University committees
Objective 7.2: Develop new and maintain existing partnerships in the community to assist in student professional development and career preparation.

Strategies:

  • Encourage interaction among business/community leaders and faculty members
  • Participate in local professional associations and attend community functions
  • Expand the partnerships with secondary schools
  • Continually seek new opportunities and additional partners
Objective 7.3: Enhance existing community outreach programs and cultivate new ones.

Strategies:

  • Establish and/or maintain involvement in community organizations
  • Utilize community businesses and agencies in class projects and as in-class speakers
  • Develop mechanism for faculty members to serve as Advisers to community organizations and businesses
  • Institute community outreach activities through student organizations and class assignments
Objective 7.4: Extend and maintain relations with business and governmental entities.

Strategies:

  • Identify potential state and federal partners that could provide benefits to the university
  • Identify companies that would be interested in associating with university instruction and research programs
  • Establish relationships with identified entities
  • Identify partnerships with other educational institutions or organizations that provide opportunities for external funding
  • Maintain positive relationships with current and potential partners

Hospitality and Retail Management