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Retail Management 2350 Shadow Box Displays


The students of the retail promotion class, RTL 2350, design and exhibit shadow box displays each semester. In many store interiors small niche areas, called shadow boxes, are used to display merchandise. With this idea, the retail management students use a 2 foot tall display board as a backdrop and create a table display using design strategies including line, color, emphasis, build-ups and texture. Everyone is invited to a two-day exhibition of the displays in the Canyon Room of the Human Sciences College. The students vote on the two most creative displays for each of the two days. According to instructor Valerie Hlavaty, the project then prepares them for a later effort of actually designing an in-store display for a retailer.