Course Learning Outcomes
BACHELOR OF SCIENCE IN RETAIL MANAGEMENT
Expected Course Learning Outcomes:
RTL 1320 - Fashion and Modern Culture
- To demonstrate knowledge of fashion concepts through the completion of exams
- To demonstrate through class discussion the impact of culture upon fashion trends and apparel retailing.
- To demonstrate skills necessary to explain the impact of culture upon fashion trends and apparel retailing through class discussion.
- To synthesize trend theory of fashion dissemination through examinations.
- To evaluate the historical and contemporary culture in regard to changes in lifestyle and apparel through examination.
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RTL 1340 - Introduction to Retailing
- To identify the structural dynamics of the retail industry objective exams
- To interpret the relationship of the retailing mix vital to the base enterprise system.
- To demonstrate the terminology used to communicate in the retail industry.
- To apply the retail concepts in diverse formats. objective exams
- To differentiate factors influencing consumer acceptance patterns.
- To determine factors used to choose markets in which to compete.
- To differentiate the environmental factors affecting retail strategy.
- To integrate the essential resources affecting retailers.
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RTL 2340 - Contemporary Issues in Retailing
- To identify the basic retailing principles that govern the retail industry.
- To describe the scope of retailing activities involved in the retail industry.
- To use industry-specific terminology to communicate retailing activities in the retail industry.
- To analyze the retailing function across diverse retail formats.
- To differentiate factors influencing consumer acceptance patterns.
- To determine current and emerging retailing issues retail organizations face in selected operating environments.
- To contrast specific retail organizational responses to contemporary retailing issues.
- To assess career opportunities in retail organizations available to graduates with academic retailing credentials.
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RTL 2350 - Retail Promotion
- To identify the components of promotion in the retail environment.
- To use retail promotion terminology appropriately.
- To relate the components of promotion to the merchandise life cycle in the retail environment.
- To analyze selected promotional strategies.
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RTL 3145 - Event Management in the Retailing Industry Laboratory
- To demonstrate event management through activity of executing program development, transportation, catering and food service, décor, housing, cultural sensitivity, safety and security, and the application of the American's with Disabilities Act.
- To synthesize the event management experience as an integral component of the hospitality and retailing curriculum as demonstrated evaluating the success of a capstone event.
- To incorporate the event management into the body of knowledge of the event planning through the design and implementation of a capstone event.
- To evaluate the design and implementation of a capstone event.
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RTL 3245 - Event Management in the Retailing Industry
- To demonstrate through program development the comprehension of event management.
- To demonstrate event management through activity of planning program development, transportation, catering and food service, décor, housing, cultural sensitivity, safety and security, and the application of the American's with Disabilities Act.
- To demonstrate skills necessary to assist others in learning hospitality and retailing concepts by preparing PowerPoint slide shows, hand-outs, and activities.
- To synthesize the event management experience as an integral component of the hospitality and retailing curriculum as demonstrated evaluating the success of a capstone event.
- To incorporate the event management into the body of knowledge of the event planning through the design and implementation of a capstone event.
- To evaluate the design and implementation of a capstone event.
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RTL 3340 - International Retailing
- To recognize international retailing strategies and operations across retail formats.
- To understand differences between international and domestic retailers.
- To relate the impact of cultural values, economic conditions, political climate, industry issues, technological advancements, and natural resource utilization on international retail ventures.
- To analyze the challenges, opportunities, and implications for US retailers in a borderless world.
- To develop insight into e-commerce retail merchandising strategy.
- To compare US retail expansion in the international marketplace.
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RTL 3360 - Applied Concepts in Teamwork
- To define basic roles of a team.
- To describe how to handle team conflict.
- To prepare presentations for client-sponsored service learning projects.
- To determine the best succession of steps in projects which facilitate and promote a seamless transition from the classroom to the workplace.
- To devise roles for diverse team members to benefit from the strengths each has to offer.
- To appraise the results of service learning projects.
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RTL 3380 - Retail Buying and Control
- Demonstrate through discussion, case studies, and examination the responsibilities and duties of buyers.
- Demonstrate through discussion, case studies, and examination the differences in the types of resident buying offices.
- Demonstrate skills necessary to interpret trends and economic indicators to forecast sales through Excel projects and simulations.
- Demonstrate skill in analyzing sales records to determine the value of inventory through Excel projects and simulations.
- Explain the concept of open-to-buy and develop a merchandise buying plan through exams, a simulation and Excel project.
- Evaluate the effectiveness of mathematical and financial concepts related to merchandise planning, control and distribution through a simulation and Excel project.
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RTL 3389 - Professional Practices in Retailing
- To identify strategies for internship and career placement.
- To determine retail focused internship and career objectives.
- To plan strategies for securing internship and career positions in retailing.
- To execute strategies for securing internship and career positions in retailing.
- To appraise the results of strategies employed in securing internship and career positions in retailing.
- To analyze career / workplace issues the in retail industry.
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RTL 4300 - Retailing Field Study Tour
- Demonstrate through journaling the comprehension of the retailing and manufacturing activities in a field study environment.
- Demonstrate through activity of journaling and writing a research paper an understanding of the retailers, manufacturers, and shopping centers.
- Demonstrate skills necessary to implement retailing concepts to assess the viability of a retailer through attendance of seminars and preparation of a research paper.
- Synthesize the field study experience as an integral component of the retailing curriculum as demonstrated by journaling.
- Incorporate the field study seminars and tours into the body of knowledge of the retailing academic experience through journaling.
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RTL 4320 - Retail Category Management
- To demonstrate through discussion and examination the concept of supply and demand and category management.
- To demonstrate the category management model in the design of course projects.
- To demonstrate skills necessary to a store design that includes the purchasing decision, coordinating product selection and supply, shelf merchandising, promotion and pricing.
- To design a store that includes the purchasing decision, coordinating product selection and supply, shelf merchandising, promotion and pricing.
- To interpret the purpose and applications of space management as an integral part of category management.
- To determine the purpose and applications of space management as an integral part of category management.
- To summarize the effects of category management on profitability, sales, and improved in-stock position.
- To assess the effectiveness of store design in relationship to function and visual display
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RTL 4330 - Retailing Research
- To identify research processes and alternative modes of inquiry.
- To describe the scope of activities involved in the research process.
- To demonstrate a working understanding of data collection methods.
- To relate multidisciplinary conceptual and theoretical frameworks to research in retailing.
- To analyze data in terms of creative retail problem solving.
- To evaluate ethical and professional responsibilities for retailing research.
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RTL 4690 - Internship in Retailing
- To demonstrate the ability to transfer knowledge and skill from the classroom to the retail/merchandising position assigned during the internship employment period.
- To differentiate activities involved in the operation of the retail organization where employed during the internship employment period.
- To determine the appropriate written and on-the-job experiential learning components to be completed during the internship employment period which fulfill retail organization objectives, personal career interests, and academic requirements.
- To integrate methods and systems for performing critical analysis and evaluations of selected functional areas common across retail organizations to maximize student learning potential during the internship employment period.
- To appraise on-the-job and off-the-job leaning experiences and career expectations in relation to the internship employment period.
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