Restaurant, Hotel and Institutional Management
DOCTOR OF PHILOSOPHY IN HOSPITALITY ADMINISTRATION
- RHIM 5001* - Internship in the Hospitality Industry
- RHIM 5311 - Problems in RHIM
- RHIM 5316 - Hospitality and Services Marketing
- RHIM 5340 - Hospitality Consumer Behavior
- RHIM 5341 - Strategic Management in the Hospitality Industry
- RHIM 5350 - Travel and Tourism
- RHIM 5355 - Human Resources in the Hospitality Industry
- RHIM 5370 - Food Systems Management
- RHIM 5375 - Operations Management in the Hospitality Industry
- RHIM 6001* - Internship in the Hospitality Industry
- RHIM 6308 - Advance Lodging & Leisure Issues
- RHIM 6316+ - Advanced Hospitality Marketing
- RHIM 6322 - Financial Management in Hospitality Administration
- RHIM 6330 - Theoretical Development in Hospitality
- RHIM 6332 - Advanced Hospitality Control
- RHIM 6340 - Organizational Management in Hospitality Administration
- RHIM 6345 - Hospitality Business Ethics
- RHIM 6346 - Category Management in the Hospitality Industry
- RHIM 6350 - Advanced Travel and Tourism
- RHIM 6370 - Advanced Food Systems Management
- RHIM 6380 - Grants & Sponsored Project Funding
- RHIM 6381 - Community Action, Involvement & Leadership
- RHIM 7000* - Research
- Experience first-hand the problems and issues facing the hospitality industry.
- Apply management skills and develop insight into management issues.
- Experience opportunities to integrate theory and practice of hospitality management.
- Gain practical work experience.
- Explain marketing concepts and their use in the hospitality business.
- Explain different types of marketing environments.
- Explain the unique aspects of hospitality marketing mix.
- Explain the importance and of a strategic planfor a hospitality business.
- Explain the individual customers’ decision making processes and the factors affect theirbehaviors.
- Explain the differences of market differentiation, market segmentation and the concepts of target marketing.
- Explain the process of positioning and brandinga product.
- Perform the strength, weakness, opportunity,and threat (SWOT) analysis for a hospitalitybusiness.
- Students will describe the differences between vision and mission.
- Recall the key concepts and terminology related to strategic management.
- Students will recall and apply the various macro and micro environmental issues that impact hospitality businesses.
- Students will learn how to use various analytical concepts and matrixes to assess companies.
- Students will describe how internal and external issues impact an organizations’ strategy.
- Students will describe how managers make choices from a variety of strategic options.
- Students will learn how to evaluate the success of strategic management efforts.
- Explain how personality and perception influence behavior in organizations.
- Apply concepts associated with effective work design to suggest tactics for enhancing work performance in organizations.
- Apply theories and concepts of decision making/problem solving to develop strategies/design effective systems in these areas.
- Apply theories and concepts of motivation to develop strategies for improving work performance.
- Apply theories and concepts of leadership to develop strategies for improving work performance.
- Apply theories and concepts from the behavioral sciences to develop strategies for effective teamwork.
- Identify responses of the hospitality and foodservice industry toselected societal trends.
- Interpret and use a systems model to predict the impact of both external and internal changes on the hospitality and foodservice industry.
- Be able to predict how changes in technology have impacted product flow in service organizations.
- Demonstrate the ability to describe, in writing, solutions to critical thinking exercises related to service organization management situations.
- Experience first-hand the problems and issues facing the hospitality industry.
- Apply management skills and develop insight into management issues at the corporate level.
- Experience opportunities to integrate theory and practice of hospitality management.
- Gain higher-level work experience.
- Discuss past, present, and future trends in the hotel industry.
- Calculate the major hotel operational statistics.
- Identify some of the major concerns for hotel operators planning toenter international markets.
- Describe current events that are impacting the hotel industry.
- Outline the individual responsibilities of a hotel developmentteam’s members.
- Expain in detail how one hotel-industry related issue might affectthe development of a hotel in an international market.
- Explain marketing research as an important tool? in explaining, predicting, and understanding consumers/tourist behaviors and/or hospitality market phenomena.
- Explain the characteristics, advantages, and limitations of different research methodologies.
- Explain the theories that support various research methodologies (i.e., survey research, case study research, comparative research, observation research, etc.).
- Be able to conduct literature ??? and critique the quality of printed articles according to:Legitimacy/importance of the research topic Completeness of literature review Research questions Research methodology Data quality Results and conclusions.
- Be able to conduct a Hospitality Marketing Research independently, which includes: Identify a research topic in hospitality marketing field Develop a marketing research proposal Write executive summary Select appropriate approaches for the research topic Select and develop appropriate methods to solve specific hospitality market and marketing problems Develop survey and measurement scales.
- Conduct appropriate multivariate data analyses using SPSS package.
- Present research findings at professional conferences.
- Write the final report in manuscript format.
- Describe the differences between finance and accounting.
- Describe the role of financing and investing decisions in financial management context.
- Explain the time and value of money for both financing and investing decisions.
- Evaluate projects using the risk and return concept.
- Analyze the cost of capital to determine the optimal capital structure for a firm.
- Explain the role of capital management in maximizing financial performance.
- Students will be able to explain what a theory is.
- Students will describe how theories are developed including the use of inductive and deductive approaches.
- Students will understand the terminology associated with theory development.
- Students will describe the problems associated with theory development.
- Students will analyze hospitality research to determine if theory has been used appropriately.
- Students will use a particular theory to develop a written research proposal project that could be used as the basis for a dissertation.
- Describe the differences between finance and accounting.
- Describe the role of financing and investing decisions in financial management context.
- Explain the time and value of money for both financing and investing decisions.
- Evaluate projects using the risk and return concept.
- Analyze the cost of capital to determine the optimal capital structure for a firm.
- Explain the role of capital management in maximizing financial performance.
- Define the concepts of organization and organizational behavior (OB).Describe the field of organizational behavior’s commitment to the scientific method and the three levels of analysis it uses.
- Trace the historical developments and schools of thought leading up to the field of organizational behavior today. Identify the fundamental assumptions of the field of organizational behavior.
- Describe how the field of OB today is being shaped by the global economy, increasing racial and ethnic diversity in the workforce, and advances in technology. Explain how rising expectations about quality and socially responsible behavior have influenced the field of OB.
- Explain how the attribution process works and describe the various sources of bias in social perception. Understand how the process of social perception operates in the context of performance appraisals, employment interviews, and the cultivation of corporate images.
- Define personality and describe its role in the study of organizational behavior.
- Identify the big five dimensions of personality and describe what is meant by positive and negative affectivity. Describe the Type A and Type B behavior patterns and describe the nature of Machiavellianism.
- Define achievement motivation (or need for achievement)and describe the difference between learning, performance, and avoidance goal orientations. Describe the differences between morning and evening persons and the relevance of this individual difference to onthe- job behavior.
- Define cognitive intelligence, practical intelligence, emotional intelligence, and successful intelligence.
- Identify the major causes and consequences of stress. Identify various organizational resources for managing stress. Identify various ways that we can manage our own stress as individuals.
- Identify the steps in the analytical model of decision making and distinguish between the various types of decisions people make. Describe different individual decision styles and the various organizational and cultural factors that influence the decision-making process.
- Describe the two major approaches to the development of subunit power in organizations (the resource dependency model and the strategic contingencies model). Identify the major ethical issues surrounding the use of political behavior in organizations Distinguish between the two basic forms of leader behavior.
- Develop an in-depth comprehension of the purposes and contributions of six agencies/commissions and one association focusing on Texas tourism.
- Synthesize information on the components of tourism and tourism management for class projects.
- View the travel industry using a systems approach. Apply knowledge of thevarious approaches to the study of tourism with an emphasis on the Hospitality approach.
- Acknowledge the various perspectives of tourism: Tourist; Businesses providing tourist goods and services; Government of the host community or area; and Host community.
- Utilize valid sources of information to define tourism, and to report statistics on arrivals, departures, and economic impact of tourism. Identify valid research methods for determining tourism satisfaction, motivation, studies of economic impact, perceptions etc.
- Recognize categories of careers in the travel industry and monitor tourism jobs In-class activityin an area of personal interest.
- Develop an in-depth comprehension of one tourism organization at the following: state, national, and international levels. Apply to governing structure of homeland.
- Comprehend the role of intermediaries and suppliers in the travel industry: Travel Agents, Internet, Consolidators, Tour Wholesalers /Operators, & Ground Operators.
- Synthesize content of the course in planning and implementing a tour.
- Relate tourism motivation models to class projects. Describe the need for traveler motivation theory.
- Apply knowledge to class projects of the positive and negative aspects of tourism and the components of a code of ethics.
- Advise a tourism organization (i.e.CVB) on their tourism development plan by applying knowledge of tourism supply, demand, policy, planning, and development.
- Analyze the marketing efforts of a travelrelated entity. Share the marketing efforts of the travel entity (destination) in a trade show format.
- Identify research sources, personal interests, and research needs related to the components of tourism. Confer in a telephone conference call with acclaimed tourism researcher to identify research needed in the travel industry. Recognize the importance of adapting findings to non-research audiences.
- Recognize current issues facing the travel industry. Monitor news and identify themes. Travel Industry Association of American www.tia.org, PATA -Pacific, Asia Travel Association http://www.pata.org/ and/or www.hotel-online.com.
- Transfer content and experiences from RHIM 6350 to plans for teachingtourism at the undergraduate level.
- Track and discuss how societal trends set the concept design process for manufactured foods.
- Employ the foodservice systems model to predict the impact of both external and internal changes on foodservice operations.
- Assess the impact that changes in consumer perceptions and desires have on food technology and the food industry.
- Evaluate the types of production systems utilized in the manufacturing process and impact of such systems for finished products.
- Implement techniques to maintain quality of ingredients, minimize inventory costs, adding value and to ensure that adequate quantity is available for production runs.
- Assess the impact of preventive maintenance on the sanitation, safety, and efficiency in a variety of commercial operations.
- Demonstrate the ability to describe, in writing, the process for product concept and design and marketability of products.
- Demonstrate increased understanding of the importance of external funding and its impact on the university community.
- Evaluate the different types and sources of external and internal funding
- Identfy available grant writing resources
- Describe ethical issues related to grant writing and funded project management
- Integrate budgeting and planning skills within a framework of grant writing
- Demonstrate increased understanding of the importance of community engagement and its impact on the university community.
- Utilize effective communication skills to work with the university, local, and global communities.
- Employ collaborative skills that will facilitate effective partnership between communities.
- Develop and implement a community based collaborative project.
- Integrate budgeting and planning skills within a framework of a community project.
Expected Learning Outcomes:
*Variable Credit +Check Prerequisite