Laws and Texas Tech Policies Affecting Computer Use.
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Homeright arrow.Law and the Internetright arrow.Tort Offensesright arrow.Misappropriation of Likeness
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Misappropriation of Likeness

Individuals have the right to privacy that extends to their likeness, such as photos, videotapes, and audiotapes of themselves. Someone who uses another person's likeness--even personal information about them--"for commercial purposes" without that person's consent is liable to that person for damages or other relief. This includes the use of the likeness in e-mail for commercial purposes.


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Updated July 9, 2003