Social Media in Sport: Theory and Practice

Social Media in Sport: Theory and Practice will be released this July 2021.  

The book is co-edited by Drs. Gashaw Abeza, Norm O'Reilly, Jimmy Sanderson & Evan Frederick, and chapters are contributed by leading international scholars in social media scholarship in sport. 

The book enables students to grasp the holistic enterprise of social media as it pertains to social, legal, marketing, and management issues. It also helps students better understand the research process in social media scholarship and make connections with academic research and applied practice in sport studies. (include his picture)