Lubbock Lake Landmark provides leadership through preservation, research, and education; and reveals and preserves the cultural and natural heritages of both Texas and the nation.

Lubbock Lake Landmark is committed to:

• the pursuit of excellence in academic research and public education;
• the dissemination of knowledge across the spectrum of learners;
• innovation and collaboration in pursuit of the highest professional and ethical standards; and
• the exemplary execution of its public trust.