Department of Merchandising, Environmental Design, and Consumer Economics

Professor JoAnn Shroyer, Chairperson.

Rockwell Professor Horridge; Associate Professors Curry, Gustafson, Hampton, Harp, and Khan; Assistant Professors Amor, Bagwell, Bean, Hopkins, Joo, and Russ; Instructors Alexander, Campbell, Peggram, and Yoo; Part-time Instructors Barnhill, Griffith, Kirkman, and Payne.

The department supervises the following degree programs: FAMILY FINANCIAL PLANNING, Bachelor of Science, Master of Science; INTERIOR DESIGN, Bachelor of Interior Design; CLOTHING, TEXTILES, AND MERCHANDISING, Bachelor of Science; ENVIRONMENTAL DESIGN, Master of Science; ENVIRONMENTAL DESIGN AND CONSUMER ECONOMICS, Doctor of Philosophy. A student in another college may minor in this department by completing a minimum of 18 hours selected in conference with the program coordinator.

General Requirements. The B.S. and B.I.D. degree programs are separated into lower division (first and second years) and upper division (third and fourth years). Students remain in the lower division until they have completed courses designated as first and second year requirements, have earned at least 64 hours, and have at least a 2.00 cumulative GPA in fashion design, interior design, and merchandising; and at least a 2.50 GPA in family financial planning for all work at Texas Tech. The grade of C is a minimum requirement in all departmental and support courses for all majors in the department. Prerequisites for departmental courses are governed by the catalog in effect when the course is taken.

An internship is required of each student specializing in fashion design, family financial planning, interior design, and merchandising. The internship experience is jointly planned by the faculty and the student. Application should be made through the program coordinator one year prior to the semester in which the internship is planned. A laboratory fee is required.

For the internship in fashion design a grade of C or higher must be earned inFADS 3303, 3305, 3310, 4189, 4307, 4309, and 4310. FADS 4189 is required the spring semester prior to enrollment in FADS 4390, 4391.

For the internship in family financial planning a grade of C or higher must be earned inFFP 2310, 3374, 3375, 3378, 3198, FIN 4324, ACCT 3307. FFP 4399 may be taken for up to 6 hours.

For the internship in interior design a grade of C or higher must be earned inID 3190, 3381, 3385, 3386, 3387. ID 3190 is required the spring semester prior to enrollment in ID 4307.

For the internship in merchandising a grade of C or higher must be earned inMER 3340, 3360, 3370, 4330, 4360, 4370, 4389; MGT 3370; MKT 3350, 3352 or 3353, 4351, 4359; ACCT 2301 or MGT 3376. MER 4389 is required the spring semester prior to enrollment in MER 4390, 4391.

Clothing, Textiles, and Merchandising Specializations

Fashion Design Core. All students majoring in fashion design are required to take the fashion design core courses that are prerequisite to many of the advanced courses. The fashion design core consists of the following courses: FADS 1301, 1303, 1304, 2308, and 2309.

Fashion Design Specialization. The fashion design program offers a comprehensive curriculum that prepares students for entry-level positions in the apparel industry or for continued study in graduate school. The curriculum emphasizes the development of creativity, competency in technical skills, knowledge of textiles, and apparel product management. Custom design for individual consumers and design for mass production are emphasized.

The fashion design program is the only four year program in the state of Texas that offers machine knitting. Students can also participate in extracurricular activities that provide additional learning opportunities, including the Hi-Tech Fashion Organization, the Annual Fashion Tour of New York or Los Angeles, two yearly design competitions, and a Senior Fashion Exhibit.

Sophomore Portfolio Review. In the Spring semester of the sophomore year, students submit a portfolio with representative work from specific art and fashion design courses. In the event a "conditional" evaluation is received by a student, the student must resubmit the portfolio within one semester following portfolio review. At this time, the student must have met the recommended conditions stated by the reviewers.

Senior Portfolio Review. During the senior year, students are required to present a portfolio to be reviewed by a jury of apparel design professionals. If a "conditional evaluation" is received, the recommendations of the jury must be met prior to graduation.

Program Policies. A minimum grade of C is required in all art and fashion design courses. In addition, students must be registered in FADS 4310 to enter design competitions in the Spring semesters of the junior and senior years. One design competition must be entered during the senior year to meet program requirements.

Fashion Design Curriculum.

FIRST YEAR
Fall Spring
HUSC 1100 1 **ENGL 1302 3
ENGL 1301 3 *Mathematics 3
ART 1320 3 **ART 1325 3
ART 1324 3 FADS 2308 3
FADS 1301 3 **FADS 1304 3
FADS 1303 3 15
16
SECOND YEAR
Fall Spring
*Natural Science Lab. 4 *Natural Science Lab. 4
HIST 2300 3 HIST 2301 3
**ART 2320 3 **FADS 2302 3
**FADS 2309 3 **FADS 2310 3
**FADS 2311 3 13
16
THIRD YEAR
Fall Spring
POLS 1301 3 **POLS 2302 3
HUSC 3214 3 Math. & Logical Reasoning 3
**FADS 3310 3 ART 1310 or 1311 3
**FADS 4309 3 FADS 3303 3
Minor or Guided Elective 1 **FADS 3312 3
14 15
FOURTH YEAR
Fall Spring
*Individual or Group Behavior 3 HDFS 3320 3
**FADS 3305 3 **FADS 4310 3
**FADS 4307 3 **FADS 4189 1
COMS 3358 3 Minor or Guided Elective 6
12 13
SUMMER
First Term Second Term
FADS 4390 3 FADS 4391 3

TOTAL120-132 hours, dependent on transfer student status.

*Choose from Core Curriculum requirements.

**Prerequisites apply.

Merchandising Specialization. Merchandising offers an innovative and challenging undergraduate program through a multidisciplinary curriculum which combines a creative approach to problem solving with an understanding of business principles. The integration of team building, leadership, career planning strategy, and industry application are emphasized in the merchandising courses. Course work outside the major includes study in technology, marketing, management, accounting, and economics. By focusing on both the role of diverse and global consumers and the complex infrastructure of retailing goods and services, the faculty are committed to maintaining and expanding a partnership between the retail industry and academic program. A well established internship program, retail lecture series, and alumni base afford students the opportunity to interface with a dynamic combination of retail executives and organizations throughout their academic study.

Merchandising Curriculum.

FIRST YEAR
Fall Spring
HUSC 1100 1 ENGL 1302 3
ENGL 1301 3 MATH 1331 3
MATH 1330 3 HIST 2300 3
POLS 1301 3 *Natural Lab. Science 4
MER 1340 3 13
13
SECOND YEAR
Fall Spring
POLS 2302 3 *Natural Lab. Science 4
HIST 2301 3 ACCT 2300 3
ISQS 2440 4 ECO 2305 3
ENGL 2311 3 MER 2370 3
MER 2340 3 13
16
THIRD YEAR
Fall Spring
MKT 3350 3 ACCT 2301 or MGT 3376 3
MGT 3370 3 MKT 3352 or 3353 3
COMS 3358 or MGT 3373 3 HDFS 3320 3
MER 3340 3 HUSC 3214 2
MER 3370 3 MER 3360 3
15 14
FOURTH YEAR
Fall
MKT 4351 3 MKT 4359 3
Upper Level Elective 3 *Humanities 3
*Visual & Performing Art 3 Upper Level Elective 3
MER 4360 3 MER 4330 3
MER 4370 3 MER 4389 3
15 15
SUMMER
First Term Second Term
MER 4390 3 MER 4391 3

TOTAL 120-135 hours, dependent on transfer student status.

*Choose from Core Curriculum requirements.

Family Financial Planning Major

Family Financial Planning. Students are prepared for careers in financial planning and counseling in private practice, financial institutions, and governmental and social agencies. The multidisciplinary program includes courses in finance, accounting, economics, family studies, and communications. Students will develop a background for graduate study in family financial planning and for certification programs as financial planners and financial counselors.

The program is registered by the Certified Financial Planner Board of Standards, Inc. (CFP Board). The marks "CFP" and "Certified Financial Planner" represent the most respected professional certification in the financial services industry. The mark "CFP" identifies a licensee who has met educational standards, passed the CFP Board examination, satisfied a work experience requirement, and agreed to the CFP Board's Code of Ethics and Professional Responsibility.

Family Financial Planning Curriculum.

FIRST YEAR
Fall Spring
HUSC 1100 1 ENGL 1302 3
ENGL 1301 3 MATH 1331 3
MATH 1330 3 FFP 2310 3
*Humanities 3 *Natural Lab. Science 4
POLS 1301 3 POLS 2302 3
FFP 1370 3 16
16
SECOND YEAR
Fall Spring
ACCT 2300 3 ACCT 2301 3
ECO 2301 3 ACCT 3307 3
ENGL 2311 3 ECO 2302 3
HIST 2300 3 MATH 2345 3
FFP 3375 3 FFP 2325 3
15 15
THIRD YEAR
Fall Spring
HIST 2301 3 *Natural Lab. Science 4
HDFS 3320 3 FIN 4324 3
FIN 3320 3 HUSC 3214 2
FFP 3374 3 FFP 3378 3
BLAW 3391 3 FFP 3198 1
15 FFP 3350 3
16
FOURTH YEAR
Fall Spring
COMS 3358 3 COMS 3359 or HDFS 4331 3
FIN 3323 3 FFP 4375 3
HDFS Elective 3 FFP 4376 3
FFP 4377 3 *Visual & Performing Arts 3
FFP 4370 3 FFP 4380 3
15 15
SUMMER
FFP 4399 (Summer only) 3

TOTAL 125-141 hours, dependent on transfer student status.

*Choose from Core Curriculum requirements, pages 94-105.

Interior Design Major

The Bachelor of Interior Design program, accredited by the Foundation for Interior Design Education Research (FIDER), provides a sound curriculum that prepares individuals to qualify as entry-level professional interior designers. The curriculum also may serve as preparation for continued study in graduate schools offering advanced degrees in interior design or related areas.

Students participate in a wide range of design experiences: lectures, studios, seminars, group presentations and discussions, professional critiques, field trips, and field experiences. Practical application of multidisciplinary principles to residential and nonresidential interior environments are emphasized.

Sophomore Portfolio Review. In the fall and spring semesters sophomores submit a portfolio with representative work from specific studio courses (ARCH 1441, 1442, ID 1382, 2380, 2383). In the event a "conditional" evaluation is received by a student, the portfolio is reviewed a second time by the interior design faculty. A consensus of opinion by the faculty is required for determining recommendations for the student. Prior to being admitted to ID 3385, students who receive "conditional" evaluations must have met the recommended conditions identified by the reviewers.

Senior Portfolio Review. During the senior year, and while enrolled in ID 4104, students are required to present a portfolio to be reviewed by a jury of design professionals. This experience provides the student practice in critically evaluating, organizing, and presenting work. Students receiving "conditional" evaluations must meet the recommended conditions stated by the reviewers.

Student Projects Policy. The Department of Merchandising, Environmental Design, and Consumer Economics reserves the right to retain, exhibit, and reproduce design projects submitted by students. Work submitted for grade is the property of the department and remains such until it is returned to the student.

Interior Design Curriculum.

FIRST YEAR
Fall Spring
HUSC 1100 1 ENGL 1302 3
ENGL 1301 3 *Math. or Logical Reasoning 3
MATH Elective 3 ARCH 1442 4
ARCH 1441 4 POLS 1301 3
I D 1380, 1382 6 I D 2380 3
17 16
SECOND YEAR
Fall Spring
FADS 2311 3 HIST 2300 3
I D 3387 3 *Natural Lab. Science 4
I D 2383 3 I D 3311 3
ENGL 2311 3 I D 3385 3
I D 3381 3 ART 1310 or 1311 3
15 16
THIRD YEAR
Fall Spring
HIST 2301 3 POLS 2302 3
ARCH 2351 3 ARCH 3350 3
I D 3382, 4383 6 I D 4385 3
ECO 2305 3 I D 3190, 3383, 3386 7
Natural Lab. Science 4 16
19
SUMMER
I D 4307 (Internship) 3
FOURTH YEAR
Fall Spring
HUSC 3214 2 COMS 3358 3
MKT 3350 3 PHOT 2410 4
HDFS 3320 3 Guided Elective 3
I D 4406 4 I D 4104 3
18 *Humanities 1
14

TOTAL 127-140 hours, dependent on transfer student status.

*Choose from Core Curriculum requirements.

Courses in Family Financial Planning. (FFP)

1370. Introduction to Family Financial Planning (3:3:0). Introduction to personal financial planning including goal setting, cash management, insurance, taxes, investment alternatives, housing and retirement plans.

2310. Technological Applications in Family Financial Planning (3:1:3). Prerequisite: MATH 1330 and successful completion or concurrent enrollment in FFP 1370. Introduction to computer software programs used in family financial planning including spreadsheets, word processing, database management, and presentations.

2325. Family Financial Counseling (3:3:0). Methods and procedures to assist individuals and families of different socio-economic environments to resolve dysfunctional financial behaviors including skills essential in counseling clients.

3198. Professional Practices in Family Financial Planning (1:1:0). Prerequisite: GPA of 2.5 and all FFP 3000 level courses completed or concurrent enrollment. Emphasis on the principles of professional practices focusing on ethics, effective managerial strategies, and the student's transition to the professional workplace.

3350. Regulatory Influences on Family Financial Planning (3:3:0). Prerequisite: GPA of 2.5, ACCT 3307, FFP 1370, and 2310. Study of the impact of federal and state regulations on family financial planning decisions.

3374. Family Retirement Planning (3:3:0). Prerequisite: GPA of 2.5 and successful completion of FFP 1370, 2310, and ACCT 3307. A foundation course in family retirement planning and employee benefits. (Writing Intensive)

3375. Family Risk Management (3:3:0). ). Prerequisite: GPA of 2.5 and successful completion of FFP 1370 and 2310. A foundation course in family risk management.

3378. Family Estate Planning (3:3:0). Prerequisite: GPA of 2.5 and successful completion of FFP 1370, 2310, and ACCT 3307. A foundation course in family estate planning.

4000. Individual Study (V1-6). May be repeated for up to 6 hours credit.

4370. Family Financial Planning Capstone (3:1:3). Prerequisite: GPA of 2.5 and successful completion of FFP 3374, 3375, 3378, ACCT 3307, and FIN 4324. Integrates the financial planning content areas into the development of comprehensive financial plans. Course work includes case studies and work with clients.

4375. Financial Planning in Institutional Setting (3:3:0). Prerequisite: GPA of 2.5 and successful completion of all 3000 level FFP courses. Course focuses on delivering financial planning and counseling services through public and private employer-based systems.

4376. Family Financial Analysis (3:3:0). Prerequisite: GPA of 2.5, successful completion of all 3000 level FFP courses, ACCT 3307 and FIN 4324 with grades of C or higher. The evaluation of client risk tolerance, analysis of asset manager's historic performance, and the creation of portfolios using mutual funds and variable annuities.

4377. Family Financial Planning and Counseling Seminar (3:3:0). Prerequisite: GPA of 2.5 and successful completion of all 3000 level FFP courses. Analysis of ethical issues involving financial planners and counselors. Impact of public policy and demographic trends are examined.

4380. Advanced Technological Applications in Family Financial Planning (3:1:3). Prerequisite: FFP 4370. Advance course work in professional software packages for financial planning and investment portfolio applications.

4399. Internship in Family Financial Planning (3:1:6). Prerequisite: All FFP 3000 level courses, ACT 3307, and FIN 4324 completed with a grade of C or higher. Supervised intern experiences in established career-related positions. May be repeated for credit.

Courses in Interior Design. (ID)

1380. Introduction to Interior Design (3:3:0). A survey of basic principles and concepts including aesthetics and processes relevant to planning residential and nonresidential environments.

1382. Interiors I (3:1:4). Corequisite: I D 1380. Introduces principles and concepts including processes relevant to planning residential and nonresidential environments.

2380. Interiors II (3:1:4). Prerequisite: A grade of C or higher in ID 1380, 1382, and ARCH 1441 (or concurrent enrollment). Introduces skills necessary to design, analyze, and present concept, preliminary, working, and presentation drawings.

2383. Interiors III (3:1:4). Prerequisite: A grade of C or higher in I D 2380 and ARCH 1442 (or concurrent enrollment). Graphic media application in rendering and presentation methods. Perceptual development in volumetric organization relative to 2 and 3 dimensional design.

3190. Preinternship Seminar (1:1:0). Prerequisite: Junior standing, I D 3385 and 3386, and a 2.00 cumulative GPA; enrollment required in spring immediately preceding I D 4307. Emphasis on preparation for interior design internship, career opportunities, job search, and interview strategies.

3311. Textiles for Interiors (3:2:2). Prerequisite: A grade of C or higher in FADS 2311. Characteristics and composition of contemporary textiles used in nonapparel products. (Writing Intensive)

3381. Lighting Systems (3:2:2). Prerequisite: A grade of C or higher in I D 2380 or equivalent. Survey of the human factors relating to the luminous environment that support health, safety, comfort, human performance, and aesthetics.

3382. Period Furnishings I (3:3:0). Introduction to furniture and interior elements through the 17th century. Emphasis on the evolution of forms, relationships to previous periods, and implications for current design applications.

3383. Period Furnishings II (3:3:0). Prerequisite: A grade of C or higher in ID 3382. Introduction to furniture and interior elements from 18th, 19th, and 20th centuries. The evaluation of forms, relationships to previous periods, and implications for current and future designs are emphasized.

3385. Advanced Design Processes (3:1:4). Prerequisite: A grade of C or higher in ID 3381, 3387, ENGL 2311 or concurrent enrollment, and successful completion of sophomore portfolio review. Emphasis formulation, programming, design conceptualization, design development, working drawings, specifications, schedules, furniture selection and layout, and design presentation, universal design, life safety, and building codes.

3386. Studio Procedures and Professional Practices for Interior Designers (3:3:0). Prerequisite: Junior standing, interior design. Professional opportunities as they relate to individual competencies. Preparation of business documents. Study of studio proceduresethics, business, and legal aspects.

3387. Computer Aided Drafting for Interior Designers I (3:1:4). Prerequisite: A grade of C or higher in I D 2380 or equivalent. Introduction to computer aided design and drafting for the interior designer and other uses of computers in the business practices of interior design.

4000. Individual Study (V1-6). May be repeated for up to 6 hours credit.

4104. Senior Portfolio Seminar (1:1:0). Prerequisite: 2.0 GPA and senior standing in interior design. Analysis of professional issues with emphasis on portfolio development and review.

4307. Internship in Interior Design (3:1:6). Prerequisite: Departmental approval and a grade of C or higher in ID 3190, 3385, and 3386. Supervised intern experiences in established career-related positions. May be repeated as I D 4000 Individual Study.

4380. Contemporary Issues in Interior Design (3:3:0). A survey of current issues in interior design including environmental and energy concerns, laws and codes, accessibility, indoor air quality, acoustics, and other related topics.

4383. Computer Aided Drafting for Interior Designers II (3:1:4). Prerequisite: A grade of C or higher in I D 3387 or consent of instructor. Advanced computer aided design and drafting for the interior designer and other uses of computers in the business practices of interior design.

4385. Advanced Interiors (3:1:4). Prerequisite: A grade of C or higher in ID 3385. Advanced experiences in residential and nonresidential design that integrate problem solving skills, building systems, techniques of graphic expression, materials and specifications, and aesthetic sensibility.

4406. Collaboration Studio (4:1:9). Prerequisite: A grade of C or higher in I D3385. An interdisciplinary studio for the design profession that addresses the process and skills necessary for collaboration.

Fashion Design. (FADS)

1301. Introduction to Apparel Design (3:3:0). Overview of apparel design room practices. Emphasis on the business, art, and craft of apparel design.

1303. Clothing Construction (3:1:4). Application of basic apparel assembly methods, including the fundamentals of fit and use of home sewing machines and sergers.

1304. Intermediate Clothing Construction (3:1:4). Prerequisite: FADS 1303. Intermediate apparel assembly, alteration of commercial patterns, use of industrial sewing machines, and selection of appropriate fabrics.

2302. Fashion Illustration I (3:1:4). Prerequisite: ART 1320, 2320. Illustration techniques for the fashion figure and rendering of garment details using various media. Includes color theory applied to fashion drawing and portfolio development.

2308. Flat Pattern Design I (3:1:4). Prerequisite: FADS 1205, 1303. Application of basic flat pattern techniques to bodices, skirts, sleeves, neckline, and bodice-sleeve combinations.

2309. Flat Pattern Design II (3:1:4). Prerequisite: FADS 2308. Application of advanced flat pattern techniques to shirts, dresses, jackets, coats, and pants. Development of industrial blocks.

2310. Design Through Draping (3:1:4). Prerequisite: FADS 2308. Application of design principles interpreted through draping techniques. Development of original designs for missy, plus sizes, menswear, childrenswear.

2311. Textiles (3:3:0). Selection, use, and care of textiles in relation to fiber characteristics, yarn and fabric structure.

3302. Fashion Illustration II (3:1:4). Prerequisite: ART 1320, 2320, and FADS 2302. Aesthetic and technical approach to drawing apparel. Use of advanced media and CAD. Development of flats, specs, and portfolio.

3303. Tailoring (3:1:4). Prerequisite: Fashion design core. Advanced patternmaking, fit, construction, assembly, and finishing techniques for lined, tailored apparel. Emphasizes jackets and coats.

3305. Computer Applications in Apparel Design (3:1:4). Prerequisite: Fashion design core. Computer-aided design methods for product development including design, illustration, specification, costing, patternmaking, and plotting. Use of CAD in portfolio development.

3307. Apparel Evaluation and Fit (3:3:0). Prerequisite: Fashion design core. Evaluation of apparel products with emphasis on apparel quality and its relation to structure, aesthetics, cost, performance, and fit.

3310. Knitted Textile and Apparel Design I (3:1:4). Prerequisite: Fashion design core. Design and production of textiles on knitting machines. Emphasis on knit structures and methods for cut and sew apparel.

3312. History and Philosophy of Dress (3:3:0). Prerequisite: Junior standing. Apparel throughout the ages as reflected in cultures of the past and as an influence on contemporary design. (Writing Intensive)

3320. Knitted Textile and Apparel Design II (3:1:4). Prerequisite: Fashion design core and FADS 3310. Application of charting principles to knitwear design. Emphasis on knitted textile design and full-fashion knitting methods.

4000. Individual Study (V1-6). May be repeated for up to 6 hours credit.

4189. Professional Practices for Fashion Design (1:1:0). Prerequisite: A grade of C or higher in all fashion design courses and senior standing. Planning, and implementing strategies necessary for securing career positions in fashion design.

4307. Apparel Manufacturing (3:1:4). Prerequisite: Fashion design core. Mass production strategies including product development, sizing, grading, marking, costing, and manufacturing. Implementation of strategies to development of individual apparel collections.

4309. Surface Design (3:1:4). Prerequisite: Fashion design and art core. Exploration of textile dying, printing, and painting with emphasis on composition using varied media and materials.

4310. Apparel Product Development (3:1:4). Prerequisite: Fashion design core and junior standing. Research, planning, and development of an apparel collection for a target market, meeting relative workmanship, cost, and quality, standards.

4390, 4391. Internship in Fashion Design (3:1:6 each). Prerequisite: A 2.00 cumulative GPA and a grade of C or higher in FADS 3303, 3305, 3310, 4189, 4307, 4309, and 4310. Applied problems in fashion design emphasizing student participation in business and industry.

Courses in Merchandising. (MER)

1340. Introduction to Merchandising (3:3:0). Basic merchandising principles, concepts, and practices in the operation of retail organizations.

2340. Contemporary Issues in Merchandising (3:3:0). Prerequisite: A grade of C or higher in MER 1340. Fundamental principles and current issues that affect merchandising; emphasis on related influences from government, economics, technology, and society.

2370. Merchandise Planning and Control I (3:3:0). Prerequisite: A grade of C or higher in MER 1340, MATH 1330, 1331; corequisite: ISQS 2440. Introduction to numerical terminology, concepts, related calculations, and computer software involved in solving merchandise management problems mathematically.

3340. International Merchandising (3:3:0). Prerequisite: A grade of C or higher in MER 2340, ENGL 2311, ECO 2305. Cultural differences, world markets, and political constraints encountered in international merchandising strategy. (Writing Intensive)

3360. Diversity Concepts and Skills (3:3:0). Prerequisite: A grade of C or higher in MER 2340, 2370. Basic diversity issues and concepts, emphasis on application to the merchandising function.

3370. Merchandise Planning and Control II (3:3:0). Prerequisite: A grade of C or higher in MER 2340, 2370, ISQS 2440, ACCT 2300. Advanced application of numerical terminology, concepts, and related calculations involved in solving merchandise management problems mathematically with focus on computer simulations.

4000. Individual Study (V1-6). May be repeated for up to 6 hours credit.

4330. Merchandising Research (3:3:0). Prerequisite: A grade of C or higher in MER 3340, 3370, MKT 3350. The role of research in the merchandising process; emphasis on application-oriented techniques and processes for implementation.

4360. Merchandise Management (3:3:0). Prerequisite: A grade of C or higher in MER 3370, MGT 3370, COMS 3358 or MGT 3373. Interrelated functions in merchandise management examined through case study. (Writing Intensive)

4370. Merchandise Promotion (3:3:0). Prerequisite: A grade of C or higher in MER 2340, 3360, MKT 3350. Merchandise communication through the interaction and coordination of sales promotion, personal selling, visual merchandising, advertising, special events, and public relations.

4389. Professional Practices in Merchandising (3:3:0). Prerequisite: Senior standing, departmental approval, and a 2.0 cumulative GPA; enrollment precedes MER 4390, 4391. Principles of professional practices focusing on ethics and effective managerial strategies; emphasis on the relationship of total curriculum to profession.

4390, 4391. Internship in Merchandising (3:1:6 each). Prerequisite: Departmental approval, a 2.0 cumulative GPA, and a grade of C or higher in MER 3340, 3360, 3370, 4330, 4360, 4370, 4389; MGT 3370; MKT 3350, 3352 or 3353, 4351, 4359; ACCT 2301 or MGT 3376. Supervised applications of concepts, principles, and techniques learned in the classroom; emphasis on student participation in business or industry.


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LAST UPDATE: 6-1-01