The undergraduate program in marketing offers a solid curriculum and learning experiences that prepare students for success. The marketing major is designed to offer an understanding of marketing with cutting-edge ideas and practices that prepare students for their first position in marketing and also provide the foundation needed to advance.
The degree offers two concentrations: supply chain management and sales.
A minimum 3.0 cumulative Texas Tech GPA and a B or better in MKT 3350 is required to progress as a marketing major.
Dennis B. Arnett, Ph.D., Area Coordinator
Horn Professor: Hunt
Professors: Arnett, Duhan, Howell, Laverie
Associate Professors: Dass, McDonald,
Assistant Professors: Chaudhry, Frias, Rinaldo, R. Thomas
Assistant Professor of Practice: S. Thomas
Instructors: Harper, Whitebread