Area of Marketing

 

 Quick Links

business newspaperCONTACT INFORMATION:
241 Business Administration
Box 42101, Lubbock, TX 79409-2101
T 806.742.3162 | F 806.742.1572
http://marketing.ba.ttu.edu

 

About the Area


The Area of Marketing supervises the following degree program:
  • Bachelor of Business Administration in Marketing

 

Undergraduate Program


The undergraduate program in marketing offers a solid curriculum and learning experiences that prepare students for success. The marketing major is designed to offer an understanding of marketing with cutting-edge ideas and practices that prepare students for their first position in marketing and also provide the foundation needed to advance.

The degree offers two concentrations: supply chain management and sales.

A minimum 3.0 cumulative Texas Tech GPA and a B or better in MKT 3350 is required to progress as a marketing major.

CURRICULUM TABLES

Lower-Division Curriculum for All Majors in the Rawls College of Business
Upper-Division Curriculum for Bachelor of Business Administration in Marketing
Upper-Division Curriculum for Bachelor of Business Administration in Marketing with
  a Concentration in Supply Chain Management
Upper-Division Curriculum for Bachelor of Business Administration in Marketing with
  a Concentration in Sales

 

Course Descriptions


Marketing (MKT)

 

Faculty


Alphabetical listing of all TTU faculty and their academic credentials.

 

Dennis B. Arnett, Ph.D., Area Coordinator

Horn Professor: Hunt
Professors: Arnett, Duhan, Howell, Laverie
Associate Professors: Dass, McDonald,
Assistant Professors: Chaudhry, Frias, Rinaldo, R. Thomas
Assistant Professor of Practice: S. Thomas
Instructors: Harper, Whitebread