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Area of Marketing

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Undergraduate Program

Curriculum TablesCourse Descriptions



CONTACT INFORMATION: 241 Business Administration, Box 42101, Lubbock, TX 79409-2101
T 806.742.3162 | F 806.742.1572,

About the Area

The Area of Marketing supervises the following degree program:

  • Bachelor of Business Administration in Marketing

Undergraduate Program

The undergraduate program in marketing offers a solid curriculum and learning experiences that prepare students for success. The marketing major is designed to offer an understanding of marketing with cutting-edge ideas and practices that prepare students for their first position in marketing and also provide the foundation needed to advance. The degree offers two concentrations: supply chain management and sales.

Curriculum Tables

Course Descriptions



Click here to view alphabetical listing of all TTU faculty and their academic credentials.

Dennis B. Arnett, Ph.D., Area Coordinator

Horn Professor: Hunt
Professors: Arnett, Duhan, Howell, Laverie, Wilcox
Associate Professors: Dass, McDonald,
Assistant Professors: Frias, Rinaldo, R. Thomas
Assistant Professor of Practice: S. Thomas
Instructors: Harper, Whitebread
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