TTU Home Official Publications Home

Area of Marketing

(Back to Jerry S. Rawls College of Business)

Quick Links

Undergraduate Program

Curriculum TablesCourse Descriptions



CONTACT INFORMATION: 241 Business Administration, Box 42101, Lubbock, TX 79409-2101
T 806.742.3162 | F 806.742.1572,

About the Area

The Area of Marketing supervises the following degree program:

  • Bachelor of Business Administration in Marketing

Undergraduate Program

The undergraduate program in marketing offers a solid curriculum and learning experiences that prepare students for success. The marketing major is designed to offer an understanding of marketing with cutting-edge ideas and practices that prepare students for their first position in marketing and also provide the foundation needed to advance. The degree offers two concentrations: supply chain management and sales.

Curriculum Tables

Course Descriptions



Click here to view alphabetical listing of all TTU faculty and their academic credentials.

Debra Laverie, Ph.D., Area Coordinator

Horn Professor: Hunt
Professors: Arnett, Duhan, Howell, Laverie, Wilcox
Associate Professors: Dass, McDonald,
Assistant Professors: Fox, Frias, Rinaldo, R. Thomas
Assistant Professor of Practice: S. Thomas
Instructors: Harper, Whitebread
Back to Top