Department of Journalism and
CONTACT INFORMATION: 203 Media and Communication Building,
Box 43082, Lubbock, TX 79409-3082
T 806.742.3385, F 806.742.1085, www.depts.ttu.edu/masscom/programs/emac.php
About the Program
This department supervises the 120-hour Bachelor of Arts in Journalism and the 120-hour Bachelor of Arts in Electronic Media and Communications (EMC) degree programs.
The journalism degree program prepares students for meaningful careers in today’s leading news organizations. Journalism classes are steeped in traditional journalism values and emphasize the importance of storytelling, clarity, conciseness, accuracy, and fairness in reporting.
Augmenting journalism education based in valued traditions, the College of Media and Communication journalism faculty and staff work with news organizations in the Southwest to provide students meaningful internships and other career-advancing opportunities.
Texas Tech offers a multi-platform journalism program. All journalism majors study the unique attributes of print, broadcast, and online news content and production. Students have the opportunity to produce news and information using a variety of media including social, print, broadcast and online.
Minor Students choosing to minor in journalism are required to pass the college’s grammar, spelling, and punctuation exam; pass ENGL 1301 and 1302 with grades of C or higher; and have a 2.5 GPA prior to enrolling in the first writing course (JOUR 2310). A minor in journalism consists of a minimum of 21 hours. At least 12 of the 21 hours must be taken in residence. Specific course requirements include JOUR 2300, 2310, 3310, 3312, 3380, 4370, and three hours of electives from journalism courses. Additional minors are listed in each supervising department and are available in advertising, electronic media and communications, general mass communications, and public relations.
This program is designed to train storytellers proficient in convergent media forms who can create, analyze, and compete in diverse U.S. and global media marketplaces. The EMC program offers professional courses in electronic media, visual communications, digital media production, photography, and writing to provide a broad and thorough liberal arts education. This is not simply a skills-oriented program. It is devoted to preparing students for leadership positions in electronic media industries.
A successful graduate of the electronic media and communications program should be able to do the following:
- Demonstrate the ability to specify audience and purpose and make appropriate communication choices with a competence in storytelling.
- Construct, present and defend critical and aesthetic judgments of works in the creative arts by exhibiting critical thinking skills through written and verbal presentation.
- Exhibit knowledge and awareness of distinctive issues related to race, gender, and ethnicity in electronic media and/or international communication.
- Show understanding of how technology and applied science affects society and the environment and demonstrate understanding of the relationship of ethics and technology with competence in the areas of multimedia design and production.
- Demonstrate knowledge about management issues in the industries of electronic media.
To develop a profound understanding of the historical and cultural dimensions of electronic media, the EMC core curriculum explores the social, technological, economic, and political contexts of mass communications. Students majoring in electronic media and communications will take core courses in the college’s mass communications curriculum as well as courses in the department. The EMC core requires coursework in electronic media industries, digital media production, visual communications, writing in electronic media, diversity in electronic media, and management issues in electronic media.
Minor. Students selecting a minor in electronic media and communications are required to pass ENGL 1301 and 1302 with grades of C or higher and have a 2.5 adjusted GPA prior to enrolling in the first writing course (MCOM 2320). If a student chooses to take JOUR 2310 as their first writing course, the student is required to pass the department’s grammar, spelling, and punctuation exam in addition to other pre-requisites for the course. A minor in electronic media and communications consists of a minimum of 21 hours. At least 12 of the 21 hours must be taken in residence. Specific required courses include EMC 3310, 3315, 4320; JOUR 2310; 3 hours selected from EMC 3370, 4370, 4375; 3 hours selected from EMC 3300, EMC 3355, EMC 3358, EMC 4301, PHOT 3310; and 3 hours of electives from EMC or PHOT courses.
Journalism and Visual Media Concentration
Students enrolled in the B.S. or B.A. in University Studies may choose the journalism and visual media concentration. This concentration allows students to study issues related to news, writing, photography, and publications. It will appeal to students who have an interest in travel and destination journalism. The concentration is offered only at the Texas Tech Hill Country campus in Fredericksburg, Texas. Required courses are JOUR 2300, 2310, 3316; PHOT 3310, 4300, 4312.
Robert M. Peaslee, Ph.D., Interim Chairperson
Professors: Perlmutter, Reddick, Wilkinson
Associate Professors: Chambers, Cummins, Dean, Peaslee, Reeves, Saathoff, Stoker
Assistant Professors: Hellmueller, Kaufhold, Keene, Luo
Professor of Practice: Foster
Instructors: Brewton, Edwards, Hensley, WernsmanBack to Top
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