Department of Public Relations
CONTACT INFORMATION: 213 Media and Communication Building
Box 43082, Lubbock, TX 79409-3082
T 806.742.3385, F 806.742.1085, www.depts.ttu.edu/masscom/programs/pr.php
About the Program
The Department of Public Relations offers two 120-hour degree programs leading to a Bachelor of Arts in Public Relations and a Bachelor of Arts in Media Strategies.
Widely recognized as one of the fastest-growing career fields worldwide, public relations has become the largest program in the College of Media and Communication. The curriculum develops students’ critical thinking, written communication skills, and oral communication skills.
Coursework for the B.A. in Public Relations emphasizes relationship management and strategic campaign planning, the role of traditional and new media in public relations practice, principles of persuasive communication, globalization and diversity, the history of the field, and legal and ethical challenges that practitioners may face.
Graduates will be prepared for technical and managerial roles in public relations firms, as well as corporate and nonprofit organizations. Special topic courses enhance students’ understanding of the public relations function as it relates to media relations, crisis communication, social media, community relations, sports communication, government relations, international communication, and other practice areas.
Minor.. Students selecting a minor in public relations are required to pass ENGL 1301 and 1302 with grades of C or higher and have a 2.5 GPA prior to enrolling in PR 3311. A minor in public relations consists of a minimum of 21 hours. At least 12 of the 21 hours must be taken in residence. Specific required courses include MCOM 1300, 3300 (or PR 3300), 3380 (or PR 3380); PR 3310, 3311; and six hours of electives chosen from PR 3300, 3354, 3380, 4301 (may be repeated when topics vary), or 4351.
The department offers a 120-hour degree program leading to a Bachelor of Arts in Media Strategies. The program prepares students for the rapidly evolving media environment and emphasizes strategic knowledge related to media content and resources.
In collaboration with the Rawls College of Business, the program provides courses in new value creation, innovation, and media entrepreneurship. By emphasizing critical thinking across media forms, theoretical domains, cultural contexts, and historical periods, the program prepares students for jobs that may not yet exist. Specialized courses in media literacy and professional communication will enhance critical understanding of media and audiences and provide skills for pitching creative ideas to management and investors. Graduates will learn to think entrepreneurially, identify opportunities, work in teams, problem solve, and communicate persuasively and effectively.
Minor. Students selecting a minor in media strategies are required to have a grade of C or higher in ENGL 1301 and 1302 and have a 2.25 GPA prior to enrolling in the first Group B Concepts course. A minor in media strategies consists of a minimum of 21 hours. At least 12 of the 21 hours must be taken in residence. Specific required courses include the following:
- MCOM 1300, 3300, 3310, 3320
- 3 to 6 hours Basics from ADV 3310, 3340, 4313; EMC 3300, 3310; JOUR 2300, 3355; PR 3310, 4301
- 3 to 6 hours Concepts from ADV 3330; EMC 3308, 3345, 3355; JOUR 4330; PR 3311, 4301; MGT 4370, 4377, 4388
Trent Seltzer, Ph.D., Chairperson
Professors: Callison, Perlmutter
Associate Professors: Dean, Seltzer, Zhang
Assistant Professors: Gardner, Gilmore, King, Lee, Rasmussen, Shafer
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